A Pot-Pourri of Colours, Materials and Expertise
The new “Trendmaker” fashion house opened last Saturday, 28 July 2018, in the pedestrian area of Zell am See, Austria. The Store Makers from umdasch were responsible for the implementation of the fashion store from the shop design to the shopfitting to the lighting and detailed planning. They created exclusive style presentations for ladies, gentlemen and youthful fashionistas across a floor area of 1,400 m2.
New trends have been set in Zell am See since the end of July: “Trendmaker” is a three-storey fashion house which has re-opened its doors, thereby defying the increasing migration of the retail sector away from the city centres. Trendmaker encounters the large-scale online competition with an individual shopping experience. The sophisticated store concept and the interior fittings are in line with the status of the store, which is not aligned with the mainstream fashion chains. “Thanks to the openness for innovation and courage on the part of the owner, Bernhard Jölli, we were able to develop a concept which represents the brand world of Trendmaker in all areas and which shows off the latest trends to best advantage,” commented Bettina Wieser – Shop Designer at umdasch The Store Makers. The aim was to create a sales area in the Salzburg holiday region which sparks enthusiasm as soon as visitors enter and which invites them to shop in comfort and to spend time in the store.
Three departments, three worlds of colours and materials
Three contrasting style worlds arose across three floors with an area of 1,400 m2 – characterised with the help of a harmonious pot-pourri of colours and materials.
The women’s fashion department radiates an aura of elegance, grace and refinement as soon as the visitor enters. Accessories and special product highlights such as high-quality handbags and high heels are emphasised with the help of flexible presentation elements. Selected surfaces shine in an attractive greyish-green, whereby various hints of pink on special furniture elements and in the vicinity of the changing cabins provide prominent accents.
With blue walls and details in shades of grey, the men’s department on the ground floor provides a contrast to the women’s section. The shopfitting itself has been implemented in an understated oak-look finish, dotted with elements of expanded metal which radiate strength and self-confidence.
A sophisticated interior invites youthful customers to visit the Young Fashion department in the basement. Here the colour and material concept has a considerably younger, more sporting look and thus forms the desired contrast to the other two floors.
The stairwell – a connecting element
The absolute eye-catching element in the store is the design of the stairwell in the centre of the building. A design element of eleven-metre-high fins creates a vertical connection between the three floors and emotionally charges the sales area with greater intensity. On each floor and thus in each department, display cases are integrated into the fins and serve to present the highlights of the area concerned. “The stairwell is a vertical catwalk so to speak, which offers sufficient space for new products to provide inspiration and which represents a unique sales stage – story telling par excellence”, is how Bettina Wieser describes the connecting element of the new fashion house.
The constant: the lounge and bar areas
With the help of the colour and material concept, which is adapted to suit the target group, the three areas are easily distinguishable from each other. The constants on each floor are provided by the individual lounge and bar areas, which invite the customers to spend time there, radiating comfort and helping them to forget everyday stress immediately.
The design concept demonstrates a love of detail which extends throughout all areas and into the changing cabins, where particular attention was paid to the comfort factor. The lighting concept planned by umdasch includes the latest LED technology. It shows off the products to best advantage and ensures an exciting feeling of space.
“The most important thing is that customers should feel at ease in our store and should find a comprehensive range of products. With a creative overall concept from interior fittings to product range we offer our customers a very special shopping experience,” observed Bernhard Jölli – Managing Director at the Trendmaker Fashion House.