umdasch Digital Retail Concept & Creation

Concept & Creation

Matching your brand

Ready-made, one-size-fits-all digital signage won´t suffice. An economical and successful POI/POS solution always takes into account your company's own requirements such as marketing objectives, usage situations, spatial and temporal conditions, budget and creates the product you need. As a full-service partner, we cover all bases and advise you along the entire value chain, from the idea and inventory, to the rollout and ongoing operation of your solution. In addition to consulting, we are also happy to take on the concept and creation of all content, from user interfaces and template designs to animations and videos.

The Digital Consulting Process
1

MARKET ANALYSIS & STORE CHECK

1

As part of the market analysis, the business field of the respective customer is analysed and it is discussed which digital solutions can be implemented for various challenges in the industry.

In the Digital Store Check, we evaluate the existing infrastructure: Is there already a server room, how can cable connections be routed through the entire store? For existing systems, we carry out a digital experience analysis and check the impact of touch points that have already been defined. This is followed by a feasibility study with a presentation of the technical possibilities in terms of hardware and software.

2

BRAND & TARGET GROUP ANALYSIS

2

We get to know your company by studying your corporate identity and analysing target groups and initial situations. Individual strategies for your digital concept are defined in different workshops. In the process, we explore intentions, emotions and recognise "moments that matter". We formulate the defined goals from the individual requirements into a general concept.

3

Assortment Analysis & Customer Journey

3

In the assortment analysis, we examine the different product groups and design digital touchpoints in relation to them. For this, the right messages are created in close coordination between clients and our content teams to suit the respective target group and their individual customer journey. We also bring in our expertise from other, non-business segments to give ideas that reach out beyond the end of our plate.

4

DIGITAL CONCEPT & DESIGN

4

In intensive exchange with the designers and architects at umdasch, we design and create brand experiences and further develop the customer journey. Target group-safe storytelling, the definition of use cases and comprehensive point-of-experience consulting are essential parts of the conception of digital solutions. In the process, we check whether the hardware and the planned content fit the walkways and can be integrated into the shop design, whether the solutions invite interaction, whether screen sizes and content formats are compatible - and much more. The result is a holistic, end-to-end digital experience, from the outdoor advertising to all elements in the shop to the apps for your employees and customers.

5

OPERATIONAL PLANNING

5

We take into account the available resources in a detailed elaboration of the corresponding operating packages. The experts from umdasch Digital Retail present the functionalities of hardware and software and clarify all technical details in order to be able to integrate your internal processes. Your employees should have a minimum of effort in maintaining data - for this we provide simple editing options. The planned interaction of the individual software components is ensured in a proof of concept. Finally, the exact planning takes place with all the companies involved and the shopfitting company for necessary on-site arrangements such as cabling, ceiling constructions, etc. Now it's time to get serious: the schedules are coordinated with partners, external companies or umdasch's own fitters and arrangements are made for logistical steps.

6

CONTENT CREATION & DEVELOPMENT

6

The programmers and content creators at umdasch bring ideas to life. In line with the overall concept, the optimal content is created for the target group and in the CD of your brand. Parts of the creation process include product photography, video productions, animations, motion graphics, 3D renderings, audio, UX/UI design, ready-made templates and options for automated content creation. The editorial preparation and distribution of the content to the individual touchpoints is carried out in close coordination with the POS managers.

7

INSTALLATION & ROLLOUT

7

We are a reliable partner for system integration and ensure a smooth process at every step of the implementation of your digital retail concept. For rollouts, we are responsible for the project plan and supply chain management and ensure the perfect timing of logistics. Our interdisciplinary experts take care of the installation of hardware and connect software solutions with the existing merchandise management system. The joint acceptance with comprehensive testing and precise assembly documentation guarantee the function of all components. At the same time, we train your employees in the use of technologies such as CMS systems.

8

SERVICE & SUPPORT

8

Even after the project, we are there for you and keep track of all systems. Intensive support on opening days is just as much a matter of course for us as an always available support hotline, spare parts management, software updates and the ongoing development and editing of your content.

Content & Design

Messages need to stand out, in order to be retained. Emotional moving images provide attention-grabbing information in internal communication, marketing and sales: provided they hit the nerve of the recipient. Successful digital signage content is customer-relevant, up-to-date, easy to use and cost-effective. We adapt third-party content, produce content and program tailor-made applications. Our experienced designers work with you to develop highly effective content concepts, individually tailored to your situation and product range. This way, we can guarantee the best outcomes, maximum efficiency and user-friendly systems.

 

  • Content management, monitoring and updating
  • Interface programming, application programming
  • Template Design, User Interface (GUI) & User Experience (UX)
  • 3D animations & moving images, motion clips, video editing, postproduction
  • Provision of concept, design, layout, text
umdasch Content & Design
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