China: Digital trends from the "Middle Kingdom"


China is undoubtedly playing an increasingly important role on the world market. However, it is not only interesting from an economic point of view. As far as technological innovations are concerned, China continues to position itself as a pioneer. Our trend scouts from umdasch Shop Consult and umdasch Digital Retail were there to find out about the latest digital possibilities that could be used in retail to stage experience areas.

Digital Displays

Product displays do not always have to be made of cardboard or plastic. Why shouldn't they be upgraded with screens to show additional information or advertising messages?


This store shows how a successful combination of digital signage and visual merchandising draws the eye into the shop. The "arena principle" is hinted at as a staircase reminiscent of a university campus. Mannequins are placed in the indicated cage with special lamps in the brand's CI, arousing curiosity. The screens in the steps are hardly noticeable and set the mood for the campaign.

Trend Report China

LED Walls

Large LED walls are of course an eye-catcher. This example proves that they also function horizontally. You will notice them from a distance ...

... and they also make an awesome impression from close range.

Does it absolutely need a gigantic video wall? Certainly not! Small things often have great potential, too. This miniature screen attracts everyone's attention and you can't resist looking into it. Furthermore, it shows of it's quality with an amazing resolution.

Trend Report China

The staging of experiences has its origin in China. This shop window shows that you can attract attention through "digital" means, even without a screen. The lifestyle eyewear brand Gentle Monster impresses customers with artistic mechanical objects, the actual product moving into the background.


Even more Digital Retail Power:


We would like to ask for your consent with regard to the
  • use of cookies
  • the transfer of the data gathered by cookies to the USA

1. The Use of Cookies

We, the umdasch Store Makers Management GmbH, use cookies and third-party applications. This enables us to ensure the optimum performance of our website, particularly to continuously improve the functionality of our website (necessary cookies) or to tailor the advertisements that you see on certain platforms to the user’s specific needs (marketing cookies).

Further information about the cookies we use can be found in our Privacy Policy. We also offer you the option to choose which cookies you allow (advanced cookie settings).

2. Data transfer to the USA

Some of our partners have subsidiaries in the USA. We transfer your personal data to these partners in the USA either manually or via an interface.

Please note that with the ruling of July 16, 2020 (Court of Justice of the European Union C-311/18, Schrems II Ruling), the adequacy decision that permitted the transfer of personal data to the USA was repealed. This means that the USA, as a third country, does not provide an adequate level of data protection.

The specific risk to you as a user is that if your personal data is transferred to the USA, it may be accessed by the US authorities for control and monitoring purposes and you have very few effective and enforceable rights to object to this access.

The personal data that we transfer to the USA consists primarily of IP addresses (internet protocol addresses).

We work with the following service providers, depending on the application:
  • Facebook LLC
  • Google LLC
  • YouTube LLC
  • Matterport Inc.
  • etracker GmbH
  • LinkedIn Inc.

We require your consent to allow us to pass on your personal data to these service providers.

You are able to withdraw your consent at any time and with immediate effect via the Cookie Settings page of our website.

Do you agree to the use of cookies and the transfer of your personal data to the USA?

Advanced Cookie Settings


These cookies ensure the basic functioning of our website. In other words, your preferred settings are saved for the next time you visit the site. This includes settings regarding your country of residence and language. These cookies also help ensure the secure use of our website.

The use of these cookies enables us to analyse the use of our website. They also help us to continually improve the website’s functionality. Furthermore, they allow us to integrate third-party services, which enables advanced functionality of our site.

The use of social media cookies and applications allows advertisements that are displayed on other platforms to be tailored to your preferences.

I hereby give my consent to the transfer of my personal data to the USA.