umdasch The Store Makers takes over the digital signage specialists Gundlach SEEN MEDIA

News

The Store Makers of umdasch, Austria, are taking over the digital signage specialists Gundlach SEEN MEDIA, which has its headquarters in Germany. The acquisition of this company strengthens umdasch’s competence as a supplier of digital solutions at the point of sale.
Since 2014 the Store Makers at umdasch have been supporting prestigious international customers in the retail sector through its own Digital Retail Division based in Linz, Austria with regard to digital signage projects and in the fitting out of sales areas with electronic price labelling and interactive experience solutions. Recently, for example, the digital professionals at umdasch won a contract to equip over 1,300 branches of DÄNISCHES BETTENLAGER with electronic price labelling. When developing concepts for stores and furniture, umdasch takes technologies and digital options into account and integrates them with precision. umdasch’s customers can thus profit from the wide-ranging expertise of the Store Makers in the complete fitting out of a retail area.

Now that the agreement of the Monopolies Commission has been granted, umdasch The Store Makers is taking over with retrospective effect to 1 January 2019 all shares of Gundlach SEEN MEDIA, which hitherto belonged to the German Gundlach Group, based in Bielefeld. It has been agreed that the purchase price will not be made public.
SEEN MEDIA was founded more than ten years ago by Stefan Knoke and Markus Deserno. It specialised from the beginning in the realisation of digital presentation solutions for companies. The specific focus of the digital signage pioneer was on the optimal interaction between hardware, software and content. In 2016 a majority of the shares in SEEN MEDIA was acquired by the Gundlach Group, whereby Gundlach in its turn contributed its own digital signage division Intelligent Solutions, merging them to form Gundlach SEEN MEDIA, thereby creating the largest full-solution supplier in the DACH region. The company expanded and today employs a staff of over 50 at its three locations Aachen, Düsseldorf and Hamburg. From there the company has supported major international customers including Audi, ADAC, Coca-Cola, Hagebau, Siemens, Tank&Rast and Telefonica in the development and implementation of their digitalisation strategy.

umdasch Seen Media

The purchase of this company will enable the digital division of umdasch The Store Makers to speed up its expansion in digital retail. “The Umdasch Group is also a family-owned company and we share with them very similar values and goals. We are convinced that the Digital Division of umdasch will create many synergies with Gundlach SEEN MEDIA and will thus be able to continue its international expansion,” commented Paul von Schubert, Managing Partner of the Gundlach Group.

umdasch Seen Media

The merger of these two companies will create one of the most important suppliers of digital signage and ESL solutions in Europe. Silvio Kirchmair, the CEO of umdasch Store Makers, is convinced by the company purchase: “Through the acquisition of this company we aim to develop our digital division sustainably into an important pillar of umdasch The Store Makers. We hear every day that in future shopfitting and general-contracting services with digital expertise will grow even more closely together. Through this investment we are transforming ourselves into a comprehensive supplier of solutions for national and international retailers”. For the Head of the Digital Retail Division, Bernd Albl, the company acquisition will bring many advantages: “With Gundlach SEEN MEDIA we shall gain new knowledge and new customers. Above all, the broadly-based team will permit us to realise large-scale international projects of digital system integration.”

umdasch Seen Media

The previous management of Gundlach SEEN MEDIA and the founders and Managing Directors Stefan Knoke and Markus Deserno are remaining on board and will operate in future together with the Digital Retail team in Linz. “We are delighted that the company which we founded is now going to become part of umdasch The Store Makers. Together we shall be able to offer our customers a comprehensive service in the digitalisation of bricks-and-mortar retail spaces,” observed Stefan Knoke and Markus Deserno, who are pleased about the new owners.
After a transition phase the company will operate under the single brand of “umdasch The Store Makers”. The company’s official name under commercial law will be “umdasch Seen Media GmbH”.

umdasch Seen Media
Markus Deserno, Stefan Knoke
COOKIE CONSENT AND TRANSFER OF DATA TO THE USA

We would like to ask for your consent with regard to the
  • use of cookies
  • the transfer of the data gathered by cookies to the USA

1. The Use of Cookies

We, the umdasch Store Makers Management GmbH, use cookies and third-party applications. This enables us to ensure the optimum performance of our website, particularly to continuously improve the functionality of our website (necessary cookies) or to tailor the advertisements that you see on certain platforms to the user’s specific needs (marketing cookies).


Further information about the cookies we use can be found in our Privacy Policy. We also offer you the option to choose which cookies you allow (advanced cookie settings).


2. Data transfer to the USA

Some of our partners have subsidiaries in the USA. We transfer your personal data to these partners in the USA either manually or via an interface.


Please note that with the ruling of July 16, 2020 (Court of Justice of the European Union C-311/18, Schrems II Ruling), the adequacy decision that permitted the transfer of personal data to the USA was repealed. This means that the USA, as a third country, does not provide an adequate level of data protection.


The specific risk to you as a user is that if your personal data is transferred to the USA, it may be accessed by the US authorities for control and monitoring purposes and you have very few effective and enforceable rights to object to this access.


The personal data that we transfer to the USA consists primarily of IP addresses (internet protocol addresses).


We work with the following service providers, depending on the application:
  • Facebook LLC
  • Google LLC
  • YouTube LLC
  • Matterport Inc.
  • etracker GmbH
  • LinkedIn Inc.

We require your consent to allow us to pass on your personal data to these service providers.


You are able to withdraw your consent at any time and with immediate effect via the Cookie Settings page of our website.



Do you agree to the use of cookies and the transfer of your personal data to the USA?

Advanced Cookie Settings

Necessary

These cookies ensure the basic functioning of our website. In other words, your preferred settings are saved for the next time you visit the site. This includes settings regarding your country of residence and language. These cookies also help ensure the secure use of our website.


The use of these cookies enables us to analyse the use of our website. They also help us to continually improve the website’s functionality. Furthermore, they allow us to integrate third-party services, which enables advanced functionality of our site.


The use of social media cookies and applications allows advertisements that are displayed on other platforms to be tailored to your preferences.



I hereby give my consent to the transfer of my personal data to the USA.
OK