ETERNA: New store in Frankfurt am Main – shopfitting by umdasch

Press

The fashion company ETERNA opened in November a new branch in the prominent Kaiserstraße in Frankfurt am Main, Germany. The surface, façade and light planning comes together with the shopfitting and the assembly of umdasch The Store Makers.

 

Over the past few years, ETERNA, a long-established company founded in 1863, has been strategically repositioned to meet today's challenges in the fashion industry. A full brand relaunch was one of the first steps towards the future. The fundamental modernization of the online presence, combined with a uniform concept for the communicative digital and stationary appearance, followed. A store concept adapted to the brand understanding, including a newly designed shopfitting, rounds off the image at all points of contact with the end customer.

During the realization of the new store in Frankfurt, the uniform appearance of the new concept was continued on around 100 square meters. As with the - also redesigned - branches in Bonn and Nuremberg, the design of the furniture was given by ETERNA. The implementation of the shop fitting and assembly was again by umdasch The Store Makers. 

Eterna Frankfurt by umdasch

The furniture impresses with simple furniture made of solid wood, their timeless look goes hand in hand with the noble appearance of the materials used, such as brass. The shelves adapt perfectly to the color gradients of the visual merchandising - they relax the strict order and provide the perfect overview of the extensive range of shirts and blouses.

Eterna Frankfurt by umdasch

The new ETERNA stores, like the one in Frankfurt, are a perfect example of a sovereign, holistic brand image. In addition to the aforementioned branches, an outlet project in Wertheim, Germany, as well as numerous shop-in-shop areas were implemented in 2018 in cooperation with umdasch.

Eterna Frankfurt by umdasch
COOKIE CONSENT AND TRANSFER OF DATA TO THE USA

We would like to ask for your consent with regard to the
  • use of cookies
  • the transfer of the data gathered by cookies to the USA

1. The Use of Cookies

We, the umdasch Store Makers Management GmbH, use cookies and third-party applications. This enables us to ensure the optimum performance of our website, particularly to continuously improve the functionality of our website (necessary cookies) or to tailor the advertisements that you see on certain platforms to the user’s specific needs (marketing cookies).


Further information about the cookies we use can be found in our Privacy Policy. We also offer you the option to choose which cookies you allow (advanced cookie settings).


2. Data transfer to the USA

Some of our partners have subsidiaries in the USA. We transfer your personal data to these partners in the USA either manually or via an interface.


Please note that with the ruling of July 16, 2020 (Court of Justice of the European Union C-311/18, Schrems II Ruling), the adequacy decision that permitted the transfer of personal data to the USA was repealed. This means that the USA, as a third country, does not provide an adequate level of data protection.


The specific risk to you as a user is that if your personal data is transferred to the USA, it may be accessed by the US authorities for control and monitoring purposes and you have very few effective and enforceable rights to object to this access.


The personal data that we transfer to the USA consists primarily of IP addresses (internet protocol addresses).


We work with the following service providers, depending on the application:
  • Facebook LLC
  • Google LLC
  • YouTube LLC
  • Matterport Inc.
  • etracker GmbH
  • LinkedIn Inc.

We require your consent to allow us to pass on your personal data to these service providers.


You are able to withdraw your consent at any time and with immediate effect via the Cookie Settings page of our website.



Do you agree to the use of cookies and the transfer of your personal data to the USA?

Advanced Cookie Settings

Necessary

These cookies ensure the basic functioning of our website. In other words, your preferred settings are saved for the next time you visit the site. This includes settings regarding your country of residence and language. These cookies also help ensure the secure use of our website.


The use of these cookies enables us to analyse the use of our website. They also help us to continually improve the website’s functionality. Furthermore, they allow us to integrate third-party services, which enables advanced functionality of our site.


The use of social media cookies and applications allows advertisements that are displayed on other platforms to be tailored to your preferences.



I hereby give my consent to the transfer of my personal data to the USA.
OK