Müller tests ESL: umdasch Digital Retail is partner at the premiere in Ulm

Press

Electronic price labelling (ESL) is highly popular and becoming more and more established compared to printed price labels. The use of digital labels allows retailers to benefit from price changes at the touch of a button as well as a range of smart added values. However, such a conversion must be planned down to the last detail and adapted to the customer's software and shopfitting requirements. The digital professionals from umdasch are currently supporting the retail company Müller as ESL implementation partner with the piloting and preparation in Ulm in southern Germany.

 

In concrete terms, the pilot project involved equipping the two-floor drugstore department at the Ulm flagship store with electronic price labels and putting the new system through its paces. The changeover took place during ongoing operations. "There were no restrictions for the customers. All areas were open and freely accessible. The close coordination with the Müller team during the preparation phase and our experience in dealing with complex ESL solutions were certainly decisive for the success of the project," explains Manuel Pilz, Senior Sales Manager and responsible for the test run on the part of umdasch.

Tailor-made ESL package

A number of details that are precisely tailored to the customer are required to ensure that the ESL technology runs smoothly at the point of sale. This is why the umdasch digital team has designed different layouts for the electronic price tags at Müller. Standard, promotional and cut-price designs are now available for selection and are linked to the drugstore chain's merchandise management system. Speaking of which: the cloud-based umdasch eXperience Platform (uXP) is the interface between the individual systems to enable smooth operation of the electronic price labelling.

ESL at Müller in Ulm

A great deal of expertise from the Store Makers also went into the customised ESL rail developed by umdasch for mounting the digital signs on the Müller shelf. The basic requirement was that the rail was compatible with the glass shelf. Since the electronic labels protrude above the shelf, the rail is foldable for easy insertion and removal of the products. The existing plastic product dividers can be integrated by using a click system. The insert strips follow a colour guidance system that gives the customer orientation in the store. The digital labels on the lowest presentation level are equipped with a ram protection to protect against damage by shopping trolleys.

Individually developed ESL rail for easy mounting

"We are looking with great pleasure at this pilot project, the core of which is a series of customised developments and solutions. We very much appreciate the constructive exchange with Müller also in the post-project phase. After all, we are constantly fine-tuning ESL optimisations together with our customer," Manuel Pilz reports full of energy.

ESL at Müller in Ulm
COOKIE CONSENT AND TRANSFER OF DATA TO THE USA

We would like to ask for your consent with regard to the
  • use of cookies
  • the transfer of the data gathered by cookies to the USA

1. The Use of Cookies

We, the umdasch Store Makers Management GmbH, use cookies and third-party applications. This enables us to ensure the optimum performance of our website, particularly to continuously improve the functionality of our website (necessary cookies) or to tailor the advertisements that you see on certain platforms to the user’s specific needs (marketing cookies).


Further information about the cookies we use can be found in our Privacy Policy. We also offer you the option to choose which cookies you allow (advanced cookie settings).


2. Data transfer to the USA

Some of our partners have subsidiaries in the USA. We transfer your personal data to these partners in the USA either manually or via an interface.


Please note that with the ruling of July 16, 2020 (Court of Justice of the European Union C-311/18, Schrems II Ruling), the adequacy decision that permitted the transfer of personal data to the USA was repealed. This means that the USA, as a third country, does not provide an adequate level of data protection.


The specific risk to you as a user is that if your personal data is transferred to the USA, it may be accessed by the US authorities for control and monitoring purposes and you have very few effective and enforceable rights to object to this access.


The personal data that we transfer to the USA consists primarily of IP addresses (internet protocol addresses).


We work with the following service providers, depending on the application:
  • Facebook LLC
  • Google LLC
  • YouTube LLC
  • Matterport Inc.
  • etracker GmbH
  • LinkedIn Inc.

We require your consent to allow us to pass on your personal data to these service providers.


You are able to withdraw your consent at any time and with immediate effect via the Cookie Settings page of our website.



Do you agree to the use of cookies and the transfer of your personal data to the USA?

Advanced Cookie Settings

Necessary

These cookies ensure the basic functioning of our website. In other words, your preferred settings are saved for the next time you visit the site. This includes settings regarding your country of residence and language. These cookies also help ensure the secure use of our website.


The use of these cookies enables us to analyse the use of our website. They also help us to continually improve the website’s functionality. Furthermore, they allow us to integrate third-party services, which enables advanced functionality of our site.


The use of social media cookies and applications allows advertisements that are displayed on other platforms to be tailored to your preferences.



I hereby give my consent to the transfer of my personal data to the USA.
OK