New York City
Retail Revolutions


Possibly the most iconic city in the world, New York City is home to a multitude of key retail destinations. In a two part series, we guide you through the New York retail revolutions from an insider’s perspective. In an economic culture where retail trends are popular for ever-increasingly shorter time-periods, what can retailers do to stay on top of the game?

Gen-Z Gestures and Millennial Motives

To stand out from the crowd of shops, in a technological environment where the younger generations have grown up with the world of retail at their fingertips, retailers need to appeal to the younger generations’ motives, demands and sensibilities. Adhering to demand figures alone, will no longer be enough! Millennials and Gen-Z’ers seek out retailers who stand for something, who have a belief or principle they can emotionally connect to, be it environmentalism, veganism, feminism, or any other social/global issue. Trendsetters in the retail industry are appealing to these generations, but how?

umdasch New York Trendreport
© ian-schneider

Stay True to Your Values 

Individuality is key. Blindly following every new whim and fad is no longer the way to trend recognition – confident opposition is! Aesop, an Australian-based cosmetics store can be found in New York’s Upper West Side. Although, you might have difficulty at first hunting it down, as its sign say Anel French Cleaners. This playful nod to the previous unit owners shows the respect the store has for the former neighbourhood landmark and in general their respect for historical features and the environment around them. Inside the store, you’ll find natural and repurposed material and smart packaging. They stick to their values and it pays off! 

umdasch New York Trendreport

Stand For Something

Bergdorf Goodman, the luxury women’s department store, take the customer experience to the next level, hosting a female focused-breakfast series. Successful and inspiring women gather to encourage one another in supporting other women. Such events, as society now knows has a great impact on the improvement of gender equality at work. To put the cherry on top of the cake, the series is hosted in the famous Fifth Avenue store, embodied in grand architecture and impeccable interior design. It’s one of those stores that is meaningful and memorable. 

umdasch New York Trendreport
© lerone-pieters

Onliners Go Offline

Consumers are not only on the hunt for the best products to buy and services to acquire, they’re also on the lookout for places to congregate. A day out shopping is often an experience consumers want to share with their friends. There’s just one issue...retailers forget to accommodate the tag-along friends, boyfriends, mothers and “squads”. Glossier in New York however, realised the need for community areas in retail spaces and incorporated a seating area in the shape of lips into the interior design, where shoppers can congregate and hang out. Many of these people were fans of the brand before it planted its brick and mortar roots. These online fans are going offline! Now, this community of fans can connect and socialise in the store. Retailers could utilise the benefits of this area. Shoppes are already taking selfies. Why not turn this area into a Selfie Hotspot? 

umdasch New York Trendreport

Window Wonders

With Instagram on the rise, the Millennials and Gen-Z’ers are visual arts and dramaturgy specialists in their own rights, so they expect the professionals to bring it to the next level. New York hosts an array of window display delights, from the renowned Bloomingdale’s, to Forty Five Ten. Thinking outside the little blue box (literally), the Tiffany & Co. present their products in the window displays with a creative flair. One thing is for sure, consumers will never be bored in New York City!

umdasch New York Trendreport

We would like to ask for your consent with regard to the
  • use of cookies
  • the transfer of the data gathered by cookies to the USA

1. The Use of Cookies

We, the umdasch Store Makers Management GmbH, use cookies and third-party applications. This enables us to ensure the optimum performance of our website, particularly to continuously improve the functionality of our website (necessary cookies) or to tailor the advertisements that you see on certain platforms to the user’s specific needs (marketing cookies).

Further information about the cookies we use can be found in our Privacy Policy. We also offer you the option to choose which cookies you allow (advanced cookie settings).

2. Data transfer to the USA

Some of our partners have subsidiaries in the USA. We transfer your personal data to these partners in the USA either manually or via an interface.

Please note that with the ruling of July 16, 2020 (Court of Justice of the European Union C-311/18, Schrems II Ruling), the adequacy decision that permitted the transfer of personal data to the USA was repealed. This means that the USA, as a third country, does not provide an adequate level of data protection.

The specific risk to you as a user is that if your personal data is transferred to the USA, it may be accessed by the US authorities for control and monitoring purposes and you have very few effective and enforceable rights to object to this access.

The personal data that we transfer to the USA consists primarily of IP addresses (internet protocol addresses).

We work with the following service providers, depending on the application:
  • Facebook LLC
  • Google LLC
  • YouTube LLC
  • Matterport Inc.
  • etracker GmbH
  • LinkedIn Inc.

We require your consent to allow us to pass on your personal data to these service providers.

You are able to withdraw your consent at any time and with immediate effect via the Cookie Settings page of our website.

Do you agree to the use of cookies and the transfer of your personal data to the USA?

Advanced Cookie Settings


These cookies ensure the basic functioning of our website. In other words, your preferred settings are saved for the next time you visit the site. This includes settings regarding your country of residence and language. These cookies also help ensure the secure use of our website.

The use of these cookies enables us to analyse the use of our website. They also help us to continually improve the website’s functionality. Furthermore, they allow us to integrate third-party services, which enables advanced functionality of our site.

The use of social media cookies and applications allows advertisements that are displayed on other platforms to be tailored to your preferences.

I hereby give my consent to the transfer of my personal data to the USA.