BILLA Corso opens new store in Vienna-Döbling: umdasch The Store Makers skilfully present fine wines


After several months of construction, a new BILLA Corso opened on 24 April 2024 on Sieveringer Strasse in Vienna's 19th district. The striking highlight of the new store is the exclusive "Parisian chic" shop design, especially the wine bar, which was custom-made by umdasch The Store Makers and provides a fitting stage for fine wines.

Exclusive shopping in Vienna Döbling

The new BILLA Corso store in Vienna-Döbling is a true paradise for connoisseurs. Covering an area of around 900 m², the store offers a wide range of delicacies: from fresh produce and fine foods from all over the world to exquisite wines. 


The store design emphasises the exclusive shopping experience. In addition to stylistic elements in traditional Viennese wickerwork, which run like a red thread through the entire shop, the anthracite-grey shelves of the umdasch Store Makers fit perfectly into the shop design and round off the appearance. The fruit and vegetable department, also designed by umdasch, creates an open market atmosphere.


Bread and pastries are kept especially fresh and crispy in the Bakery Box by umdasch The Store Makers. The modular furniture for small baked goods forms a bakery shop in the store, offering an optimum view of the products on offer and at the same time ensuring that they stay fresh for a long time.

Billa Corso by umdasch The Store Makers
© umdasch

Tailor-made vinotheque for fine wines

In recent years, the wine department has become increasingly important in food retailing. The new BILLA Corso emphasises emotionality and flexibility in product presentation. The front display rails used match the look of the range on offer and also provide a visual division of the different growing regions. Kevin Malli, Key Account Manager at umdasch The Store Makers, is delighted: “The team at the Leibnitz production site is delighted that the many years of shopfitting expertise and design experience of umdasch The Store Makers have been incorporated into the wine world of the new BILLA Corso store in Vienna to create an incomparable shopping experience.”

Billa Corso by umdasch The Store Makers
© umdasch

A very special eye-catcher next to the spacious wine department at BILLA Corso is the vinotheque, which was individually designed by umdasch The Store Makers. Here, carefully selected grape varieties are presented to customers on slanted shelves with integrated shelf lighting. Gold-coloured uprights literally frame the elegant presentation of the wines. A wooden shelf in the top section is reminiscent of the storage of exclusive bottles in a well-stocked wine cellar, and also ensures a highly attractive and themed presentation of goods on the third level.


“The wine bar in the new BILLA Corso is a unique highlight - fine wines presented in an exclusive ambience reminiscent of a carefully curated wine cellar. Simple in colour and design, elegant in detail. The deliberately placed mirrored walls also create an 'endless' shopping experience,” says Ursula Schütze, Store Consultant at umdasch The Store Makers, explaining the design.

Billa Corso by umdasch The Store Makers
© BILLA/Robert Harson

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