Post report EuroShop 2020:
Complete Success for umdasch


umdasch The Store Makers presented new perspectives for the retail sector of the future at the EuroShop in Düsseldorf from 16 – 20 February 2020. In an integral tour of a wide range of retail sectors, visitors could experience multimedia ideas, unusual materials and extensive opportunities for profitable measures at the Point of Sale.

They could experience the topics that currently concern the retail sector live at the world’s biggest fair for retail investment. Thousands of umdasch discussion partners found inspiration on a trade-fair stand extending over 900 square metres, exchanging views on the latest challenges: the sales spaces of many retailers are changing – becoming smaller, implementing a new concept or interconnecting various sales channels to create an omni-channel store. The retailers agree unanimously that emotional touchpoints are essential for their stores and that the customer demands added value and experiences.


umdasch presented numerous effective examples on its fair stand, and the response of the visitors was impressive. “With our open and spacious stand at the EuroShop 2020 we underlined our claim to be one of the leading shopfitting forms in Europe in a remarkable manner. The connection between analogue and digital solutions for the retail sector succeeded most impressively, as the encouraging feedback from our customers and other interested parties confirm. All in all the  EuroShop 2020 set a milestone for us. It was visible from afar that this was probably the most successful and effective presentation of our services and performance. We are delighted with our success, which is already directly measureable,” confirmed Silvio Kirchmair, CEO of umdasch The Store Makers.

Trends & innovations

At the EuroShop it was evident that retailers are searching energetically for new solutions and fresh ideas. The “Retail Cart”, for example, attracted considerable attention from our visitors. With this sustainable electric vehicle, not only duty-free operators  are able to reach travellers directly at the gate. Many visitors to the fair gained ideas and suggestions for individual implementation from presentations like this one. Shopfitting innovations and flexible systems such as the “Turntable”, which can be transformed from a table into a shelf in no time at all, also attracted visitors from all sectors. Crowds also formed around the “Liquid Dispenser”, a system for refilling packaging, and the “Green Shelf”, the umdasch shelf with the smallest CO2 footprint, consisting of natural materials such as, for example pressed hay. Here the Store Makers targeted precisely the spirit of the times:  conversations confirm that two out of three retailers plan investments for sustainable solutions at the Point of Sale.

Digital at last

The Digital Retail experts at umdasch presented fully integrated solutions for electronic price labelling, digital signage, interactive applications and much more at the fair for the first time. “The willingness to invest in digital solutions at the POS has increased considerably since the last EuroShop,” observed Bernd Albl, Managing Director of umdasch Digital Retail. Thus visitors showed great interest in electronic shelf labeling in independent use as well as in combination with digital signage. “Since many of the retailers are only at the beginning of the digital integration in the store, above all integral solutions are called for – such as those offered by umdasch – with advice from the store concept phase, content creation and service and maintenance,” continued Albl.

Complete success

The Store Makers’ visitors were enthusiastic about the openness and unusual design of the umdasch trade-fair stand, which itself became a presentation stage. Wooden slatted walls over three metres high combined with a roof made from some ten kilometres of tightened cords in the trendy shade of blue symbolised that interconnected thinking is required for successful retail concepts. “We were able to greet tens of thousands of visitors during the five days at the umdasch stand in Düsseldorf. They included retailers from all over the world, from the food retail sector to fashion to luxury labels.  Combined with Austrian hospitality, Düsseldorf became the optimal showroom for the presentation of our range of services,” was the enthusiastic comment of Marketing Director Petra Böttinger-Barth, who was in charge of the project.

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