Automotive Competence by umdasch
The multi-step tendering procedure to find a new partner to furnish the Audi trading companies took a good year and a half. Now on board: umdasch, which in the end prevailed over 40 competitors. The shopfitting pros working with the head of “New Retail,” Christian Pranzl, convinced the Ingolstadt car-maker with high quality, excellently equipped production facilities and storage capacities, and ultimately also with a good price. The complete contract production and thus the seamless supply chain remain at the Amstetten site. “The challenge of the new concept is the mix of materials,” says Pranzl: “The task is to perfectly combine different raw materials such as wood, plastic and glass.” A first representative area already has opened in Zurich. Over the course of the European-wide rollout, additional 115 showrooms will follow.