Audi Zurich

Lifestyle Retail

Automotive Competence by umdasch

The multi-step tendering procedure to find a new partner to furnish the Audi trading companies took a good year and a half. Now on board: umdasch, which in the end prevailed over 40 competitors. The shopfitting pros working with the head of “New Retail,” Christian Pranzl, convinced the Ingolstadt car-maker with high quality, excellently equipped production facilities and storage capacities, and ultimately also with a good price. The complete contract production and thus the seamless supply chain remain at the Amstetten site. “The challenge of the new concept is the mix of materials,” says Pranzl: “The task is to perfectly combine different raw materials such as wood, plastic and glass.” A first representative area already has opened in Zurich. Over the course of the European-wide rollout, additional 115 showrooms will follow.

Audi Zurich
Zurich, Switzerland
Shop Equipment
This website uses cookies. Cookies are used to guide users and for web analysis. They help to make this website better and more user-friendly. If you do not wish for cookies to record your activities, please follow this link to our data protection statement in order to deactivate them and to obtain further information.