On a total area of 370 square metres, Binder Optik offers the entire range of glasses, the concept and furnishing of the shop comes from umdasch. Optik Binder welcomes its customers in the generously designed store on two floors. The home character is supported by the stone look on the floor and the use of friendly materials such as linen wallpaper and Gladstone oak. Special highlights are the newly designed presentation for sunglasses with accents of moss panels and the module for 3D printed glasses. This innovative module scans the customer's face shape and prints the glasses individually for the customer.

At the contact lens bar, the customers can inform themselves about the latest trends in this segment. Children will find a large selection of new models on the upper floor in a specially designed area. A more comfortable lounge area invites visitors to linger - here they can take a sharp look at the latest trends in eyewear.