Sport Bründl
Sport Bründl
Sport Bründl
Sport Bründl
Sport Bründl
Sport Bründl

Sport Bründl

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Sport Bründl

Location
Wals, Austria
Services
Installation, Shop Equipment
Architect
Blocher + Blocher
SQM
1800 m2
Lifestyle Retail

An eldorado for sports fans

In addition to Fügen and Kaprun, umdasch has also staged a unique shopping experience for Intersport Bründl in the McArthurGlen Designer Outlet in Salzburg. 1,200 m² were redesigned within a total area extending over some 2,500 m². In these times of online shopping owner Christoph Bründl even went a step further and enlarged the sales area. Across three floors, an interior in line with the times was developed by umdasch after a shop concept by blocher partners, creating a wealth of shopping highlights and an Eldorado for sports fans. There is a bar and lounge for a cosy stay, a cold chamber, a shoe test course, a hut as a campaign setting and a slide that leads from one floor to another.

Project
Sport Bründl
Location
Wals, Austria
Services
Installation, Shop Equipment
Architect
Blocher + Blocher
SQM
1800 m2
Sport Bründl

To date Christoph Bründl has opened more than two dozen stores throughout Austria with almost 500 employees and a total area of 19,000 m². However, the sports retailer excludes one option: he will not be adding an online shop. He remains loyal to the Bründl recipe of “experience shopping”.

 

"I don't want to be a small fish in the shark pool of European online retailers. I would rather be the crocodile in the mountains - and the only one there."

Christoph Bründl
Owner, Sport Bründl
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