umdasch - there from the beginning!
umdasch The Store Makers will be presenting new perspectives for the retail of the future on a stage of over 900 square metres at this year’s EuroShop in Dusseldorf from 16 to 20 February (Hall 12, Stand C55). Integrity and connection are not only embodied by the architecture of the sensational trade fair stand. The latest innovations for all branches of the retail industry and much more are also on the agenda!
Exhibition stand as a stage
Ground-breaking for the stationary retail and the worlds of experience of the future, umdasch's Store Makers show countless possibilities of how retailers can successfully present themselves in the future at EuroShop 2020. It’s no secret that staging is not only a matter of choice, but has become an obligation. But umdasch thinks one step ahead and puts it in the center of their exhibition stand: architecturally accentuated and cosmopolitan, holistically unified and yet structured. The stand design was created by the Swiss architects DOBAS.
Even from the outside, visitors get a first glimpse of the stand through semi-transparent wooden slats. Its radial floor plan stands for the comprehensive solution provider umdasch and leads the guests to the exhibition area via a generously designed entrance area. In a circular tour, the visitors discover the success components of future retail. Finally, a roof consisting of around ten kilometres of tensioned ropes embodies the networking of the Store Makers' product range, which leads to successful solutions at the point of sale. The network closes as a symbol of the cycle and represents a place of return: for customers who become part of a brand - and thus make the stationary stores what they should be: successful stores.
Where can you find us?
The fair has been held every three years since 1966 - and umdasch has been part of it from the very beginning. In 2020, the Store Makers will once again be on site from 16 to 20 February and will showcase exceptional solutions in the world of retail. At a stand of over 900 m2 umdasch will present innovative ideas for the retail trade of the future in hall 12, stand C55.
Our partners & sponsors at EuroShop 2020
3D Betondruck Solutions
Must furniture always be made of wood, metal, and plastic? Designer Stefan Umdasch (son of company owner Alfred Umdasch) will be presenting new ways of making furniture: Concrete as a material that can be printed in 3D Betondruck Solutions in a time-saving, innovative process – to be experienced in the form of the welcome desk
and the bar at the umdasch stand.
At our stand, more than 30 touch, curved and stretch displays by our cooperation partner LG show a wide range of approaches and ideas for using digital signage exciting and profitably. With their minimalistic design and high resolution, they highlight the content superbly. Whether interactive, for providing useful information, or to create the right atmosphere in the bar: experience the latest generation of digital signage hardware at umdasch.
All these screens play content via the award-winning content management system by Grassfish. The tool devised by the Viennese software developer makes it possible to control all content from a central access point – offering visitors a holistic digital experience.
Beneath the feet of the numerous visitors to the umdasch stand Pematex has laid hundreds of square meters of hard-wearing multiart carpet. The Austrian family-run company has been creating individual flooring solutions for the store sector since 1919.
Although the stand plays with technological innovations, it enters into a symbiosis with nature: The Austrian company Florawall will green the walls of the umdasch restaurant, giving the vertical surfaces a mossy look. As such the stand will boast a digital detox zone, where personal conversations have priority.