--- title: Department Stores date: 2025-01-28T13:43:00+01:00 author: Katrin Kranabetter canonical_url: "https://www.umdasch.com/en/department-stores" section: Pages --- ![Alsterhaus 1 OG umdasch Alsterhaus 241](https://www.umdasch.com/upload/assets/03_References/Alsterhaus_1._OG_umdasch_Alsterhaus_241.jpg) Industries # Department Stores Joel Knight ## Shopfitting for department stores - creating inspiring shopping experiences in large spaces Department stores stand for an impressive variety of products, high-quality brands and an exclusive shopping experience. However, at a time when customer needs and shopping habits are changing rapidly, even (or especially) established retail concepts need to be continuously developed. To be successful in the long term, department stores therefore need flexible shopfitting concepts that create worlds of experience and combine bricks-and-mortar retail with digital elements. The Store Makers at umdasch develop store concepts - both for large department stores and retailers - that are tailored to the needs of your target group. Thanks to our many years of experience in shopfitting department stores, we know what is important and, by combining modern designs, seamless navigation and digital touchpoints, we create a shopping experience that inspires your customers and prepares department stores for the future. The challenges ### What is keeping the industry busy? Competition from e-commerce and specialised retail concepts The change in purchasing behaviour is putting pressure on traditional department stores in particular. Omnichannel use Younger target groups in particular are increasingly focussing on digital touchpoints and omnichannel experiences and usually know exactly what they are looking for before visiting a department store (and expect to find it directly on site). Overwhelmed by the size For many, both the space and the remarkable selection of products in a department store represent a sensory overload that needs to be managed with the help of a well thought-out store design. ![Breuninger Nuremberg umdasch 2027 Breuninger N JG HR 01](https://www.umdasch.com/upload/assets/03_References/Breuninger_Nuremberg_umdasch_2027__Breuninger_N_JG_HR_01.jpg) #### What does the market need? Focus on navigation Intelligent guidance systems for intuitive navigation are essential given the size of department stores and must be prioritised in the development of the store concept from the outset. Experience-orientated shopfitting Shop-in-shop solutions not only contribute to a clear separation, but also place the brand experience at the centre. Digital storytelling To optimise the customer journey and the entire shopping experience, digital and interactive solutions at the POS are a necessity nowadays. Modular store design Adaptable furnishing solutions ensure greater flexibility for changing requirements (e.g. trend focal points, events, pop-up stores). Solutions ##### How can we help you? With our customised solutions, we turn your department stores' into a place where customers are invited to linger and enjoy a first-class shopping experience: Store concepts & design We design inspiring retail spaces with a strong focus on brand staging and customer experience. We combine high-quality interior design with versatile furniture systems. [To the store design](https://www.umdasch.com/en/store-design) ![Harrods Moet and Chandon Champagne Bar umdasch SYB Harrods Bar Entrance Straight 109 MASTER](https://www.umdasch.com/upload/assets/03_References/Harrods_Moet_and_Chandon_Champagne_Bar_umdasch_SYB_Harrods_Bar_Entrance_Straight_109_MASTER.jpg) Digital & interactive retail solutions From digital signage and interactive screens to smart checkout solutions - we seamlessly integrate digital technologies into the physical shopping experience of your traditional department stores. [To the digital solutions](https://www.umdasch.com/en/digital-retail) General contracting Whether you are converting, refurbishing or extending your department stores - our general contracting team will take care of the entire construction coordination and implementation. 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