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Industries

Department Stores

Joel Knight

Shopfitting for department stores - creating inspiring shopping experiences in large spaces

Department stores stand for an impressive variety of products, high-quality brands and an exclusive shopping experience. However, at a time when customer needs and shopping habits are changing rapidly, even (or especially) established retail concepts need to be continuously developed. To be successful in the long term, department stores therefore need flexible shopfitting concepts that create worlds of experience and combine bricks-and-mortar retail with digital elements.

 

The Store Makers at umdasch develop store concepts - both for large department stores and retailers - that are tailored to the needs of your target group. Thanks to our many years of experience in shopfitting department stores, we know what is important and, by combining modern designs, seamless navigation and digital touchpoints, we create a shopping experience that inspires your customers and prepares department stores for the future.

The challenges

What is keeping the industry busy?

Competition from e-commerce and specialised retail concepts

The change in purchasing behaviour is putting pressure on traditional department stores in particular.

 

Omnichannel use

Younger target groups in particular are increasingly focussing on digital touchpoints and omnichannel experiences and usually know exactly what they are looking for before visiting a department store (and expect to find it directly on site).

 

Overwhelmed by the size

For many, both the space and the remarkable selection of products in a department store represent a sensory overload that needs to be managed with the help of a well thought-out store design.

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What does the market need?

Focus on navigation
Intelligent guidance systems for intuitive navigation are essential given the size of department stores and must be prioritised in the development of the store concept from the outset.
Experience-orientated shopfitting
Shop-in-shop solutions not only contribute to a clear separation, but also place the brand experience at the centre.
Digital storytelling
To optimise the customer journey and the entire shopping experience, digital and interactive solutions at the POS are a necessity nowadays.
Modular store design
Adaptable furnishing solutions ensure greater flexibility for changing requirements (e.g. trend focal points, events, pop-up stores).
Solutions
How can we help you?

With our customised solutions, we turn your department stores' into a place where customers are invited to linger and enjoy a first-class shopping experience:

 

Store concepts & design

We design inspiring retail spaces with a strong focus on brand staging and customer experience. We combine high-quality interior design with versatile furniture systems.

 

To the store design

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Digital & interactive retail solutions

From digital signage and interactive screens to smart checkout solutions - we seamlessly integrate digital technologies into the physical shopping experience of your traditional department stores.

 

To the digital solutions

 

General contracting

Whether you are converting, refurbishing or extending your department stores - our general contracting team will take care of the entire construction coordination and implementation.

 

To the general contracting professionals

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Make an appointment

Would you like to discuss your idea with us or do you need support for a specific project? Just leave us your contact details and we will get back to you!