Beauty
Industries

Beauty

Shopfitting for perfumeries & cosmetics - fascinating shopping experiences for all the senses

The beauty industry thrives on emotion, inspiration and individuality. Whether exclusive perfumeries, luxurious cosmetics shops or innovative concept stores - customers expect a unique shopping experience that immerses them in the world of beauty. As consumer brand loyalty is particularly high in the cosmetics and perfume sector, shopfitting has the task of reflecting this customer identification with the brand or products in the interior.

 

The Store Makers at umdasch translate your brand values into well thought-out spatial concepts - and realise them with the highest level of craftsmanship and technical precision. This not only creates stores that reflect the overall image of your brand, but also transforms them into a harmonious shopping experience for all the senses.

The challenges

What is keeping the industry busy?

The salesroom must offer more

Customers expect more than just the purchase of perfumes and cosmetic products - they are looking for inspiration, advice and multi-sensory experiences.

 

Brand staging

The presentation of beauty products must be high-quality and emotionally appealing at the same time.

 

Influencers shape purchasing behaviour

Social networks and content creators have a significant influence on brand choice, particularly in the cosmetics sector - which in turn has an impact on purchasing behaviour in bricks-and-mortar stores.

What does the market need?

Integration of digital technologies
Digital touchpoints, such as virtual make-up mirrors or interactive displays, have a positive effect on the shopping experience at the POS and support the purchase decision.
High-quality materials & design
Elegant surfaces, harmonious lighting concepts and well thought-out interior design enhance the exclusivity of your store.
Individual experience zones
Test stations, consultation areas and social media-friendly photo spots create an inspiring atmosphere.
Solutions
How can we help you?

The Store Makers from umdasch create unforgettable and multi-sensory worlds of experience with the highest level of precision craftsmanship that appeal to all the senses of your perfumery or cosmetics brand's customers.

 

Shopfitting & store concept

Whether customised shopfitting based on an existing concept or our own store design - we harmonise brand values and product presentation.

 

To shopfitting

To the store design

Harrods H Beauty Milton Keynes umdasch KRL323 Harrods MK 09 06451

 

Digital retail solutions

Interactive screens, virtual product presentations and smart mirrors promote customer interaction.

 

To our digital solutions

 

 

Flexible & modular furniture systems

Adaptable furnishing concepts that allow for quick reorganisation.

 

To the shelving systems

H Beauty Edinburgh umdasch KRL347 Harrods Edinburgh 08 7681

Make an appointment

Would you like to discuss your idea with us or do you need support for a specific project? Just leave us your contact details and we will get back to you!