--- title: Beauty date: 2025-01-28T13:44:00+01:00 author: Katrin Kranabetter canonical_url: "https://www.umdasch.com/en/beauty" section: Pages --- ![Beauty](https://www.umdasch.com/upload/assets/06_Branches/Beauty.jpg) Industries # Beauty ## Shopfitting for perfumeries & cosmetics - fascinating shopping experiences for all the senses The beauty industry thrives on emotion, inspiration and individuality. Whether exclusive perfumeries, luxurious cosmetics shops or innovative concept stores - customers expect a unique shopping experience that immerses them in the world of beauty. As consumer brand loyalty is particularly high in the cosmetics and perfume sector, shopfitting has the task of reflecting this customer identification with the brand or products in the interior. The Store Makers at umdasch translate your brand values into well thought-out spatial concepts - and realise them with the highest level of craftsmanship and technical precision. This not only creates stores that reflect the overall image of your brand, but also transforms them into a harmonious shopping experience for all the senses. The challenges ### What is keeping the industry busy? The salesroom must offer more Customers expect more than just the purchase of perfumes and cosmetic products - they are looking for inspiration, advice and multi-sensory experiences. Brand staging The presentation of beauty products must be high-quality and emotionally appealing at the same time. Influencers shape purchasing behaviour Social networks and content creators have a significant influence on brand choice, particularly in the cosmetics sector - which in turn has an impact on purchasing behaviour in bricks-and-mortar stores. #### What does the market need? Integration of digital technologies Digital touchpoints, such as virtual make-up mirrors or interactive displays, have a positive effect on the shopping experience at the POS and support the purchase decision. High-quality materials & design Elegant surfaces, harmonious lighting concepts and well thought-out interior design enhance the exclusivity of your store. Individual experience zones Test stations, consultation areas and social media-friendly photo spots create an inspiring atmosphere. Solutions ##### How can we help you? The Store Makers from umdasch create unforgettable and multi-sensory worlds of experience with the highest level of precision craftsmanship that appeal to all the senses of your perfumery or cosmetics brand's customers. Shopfitting & store concept Whether customised shopfitting based on an existing concept or our own store design - we harmonise brand values and product presentation. [To shopfitting](https://www.umdasch.com/en/shopfitting "Ladenbau") [To the store design](https://www.umdasch.com/en/store-design) ![Harrods H Beauty Milton Keynes umdasch KRL323 Harrods MK 09 06451](https://www.umdasch.com/upload/assets/03_References/Harrods_H_Beauty_Milton_Keynes_umdasch_KRL323-Harrods-MK-09-06451.jpg) Digital retail solutions Interactive screens, virtual product presentations and smart mirrors promote customer interaction. [To our digital solutions](https://www.umdasch.com/en/digital-retail) Flexible & modular furniture systems Adaptable furnishing concepts that allow for quick reorganisation. [To the shelving systems](https://www.umdasch.com/en/shelving-systems) ![H Beauty Edinburgh umdasch KRL347 Harrods Edinburgh 08 7681](https://www.umdasch.com/upload/assets/03_References/H_Beauty_Edinburgh_umdasch_KRL347-Harrods-Edinburgh-08-7681.jpg) Our References [To all references](https://www.umdasch.com/en/references) [ ![Sun Store Villars-sur-Glâne](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/sun_store_Villars-sur-Glane_01_9f0030ee05904b6a5ba391ea7802c9d1_c163dca16d4b07e15c68936a31df2da6.jpg) Sun Store Villars-sur-Glâne Read more ](https://www.umdasch.com/en/references/sun-store-villars-sur-glane) [ ![Kaubamaja Beauty Department](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/IMG_2294_3abd065bf5a93f77358de99c63c92c6b_c163dca16d4b07e15c68936a31df2da6.jpg) Kaubamaja Beauty Department Read more ](https://www.umdasch.com/en/references/kaubamaja-beauty-department) [ ![Harrods H Beauty Milton Keynes](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/KRL323-Harrods-MK-09-0645_c94e6def329a983a661f83744bc74c98_c163dca16d4b07e15c68936a31df2da6.jpg) Harrods H Beauty Milton Keynes Read more ](https://www.umdasch.com/en/references/harrods-h-beauty-milton-keynes) [ ![NYX Professional Makeup](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/_DSC5102_65e1adfa0e69edd8b229ccc3b5fa0455_c163dca16d4b07e15c68936a31df2da6.jpg) NYX Professional Makeup Read more ](https://www.umdasch.com/en/references/nyx-professional-makeup) [ ![BIPA](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/_DSC5420_c1910830a535db6fe8e4a5e2a969ef0d_c163dca16d4b07e15c68936a31df2da6.jpg) BIPA Read more ](https://www.umdasch.com/en/references/bipa) [ ![Sun Store Villars-sur-Glâne](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/sun_store_Villars-sur-Glane_01_9f0030ee05904b6a5ba391ea7802c9d1_c163dca16d4b07e15c68936a31df2da6.jpg) Sun Store Villars-sur-Glâne Read more ](https://www.umdasch.com/en/references/sun-store-villars-sur-glane) [ ![Kaubamaja Beauty Department](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/IMG_2294_3abd065bf5a93f77358de99c63c92c6b_c163dca16d4b07e15c68936a31df2da6.jpg) Kaubamaja Beauty Department Read more ](https://www.umdasch.com/en/references/kaubamaja-beauty-department) [ ![Harrods H Beauty Milton Keynes](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/KRL323-Harrods-MK-09-0645_c94e6def329a983a661f83744bc74c98_c163dca16d4b07e15c68936a31df2da6.jpg) Harrods H Beauty Milton Keynes Read more ](https://www.umdasch.com/en/references/harrods-h-beauty-milton-keynes) [ ![NYX Professional Makeup](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/_DSC5102_65e1adfa0e69edd8b229ccc3b5fa0455_c163dca16d4b07e15c68936a31df2da6.jpg) NYX Professional Makeup Read more ](https://www.umdasch.com/en/references/nyx-professional-makeup) [ ![BIPA](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/_DSC5420_c1910830a535db6fe8e4a5e2a969ef0d_c163dca16d4b07e15c68936a31df2da6.jpg) BIPA Read more ](https://www.umdasch.com/en/references/bipa) prev next [To all references](https://www.umdasch.com/en/references) Make an appointment Would you like to discuss your idea with us or do you need support for a specific project? 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