--- title: Digital Consulting date: 2025-01-28T11:00:00+01:00 author: Julia Raab canonical_url: "https://www.umdasch.com/en/digital-consulting" section: Pages --- ![Umdasch digital consulting](https://www.umdasch.com/upload/assets/05_Competences/Digital-Retail/umdasch-digital-consulting.jpg) Store Design # Digital Consulting We live digital retail! In today's dynamic digital world, it is important to identify the right technologies and use them effectively to achieve lasting benefits. With customised digital consulting, the digital retail specialists at umdasch The Store Makers work with their customers to create inspiring shopping experiences. This is made possible through the optimisation of processes, the creation of welcoming atmospheres, and the development of engaging content that excites your target group. From comprehensive market analysis and creative content creation to installation and comprehensive rollout, we accompany you every step of the way in creating holistic customer experiences. Be inspired by the wide range of possibilities and find out how, together, we can turn your vision into reality. 1 Market analysis & store check The digital retail specialists at umdasch analyse your business area and look for digital solutions to your challenges. During the digital store check, we examine your existing infrastructure and analyse the effectiveness of your touchpoints. A feasibility study shows technical possibilities in terms of hardware and software. ![2022 11 Umdasch60405 rz](https://www.umdasch.com/upload/assets/05_Competences/Digital-Retail/Konzept-und-Design/2022.11_Umdasch60405_rz.jpg) 2 Brand & target group analysis We analyse your company, your target group and the initial situation. Based on intentions, emotions and relevant shopping moments, we develop customised strategies for your digital concept. ![Shutterstock 2156438243](https://www.umdasch.com/upload/assets/05_Competences/Digital-Retail/Konzept-und-Design/shutterstock_2156438243.jpg) 3 Product range analysis & customer journey Based on your product groups, our digital retail specialists design your digital touchpoints at the point of sale. Our content teams develop customised messages for your target group and their customer journey. ![2022 11 Umdasch61518 rz](https://www.umdasch.com/upload/assets/05_Competences/Digital-Retail/Konzept-und-Design/2022.11_Umdasch61518_rz.jpg) 4 Digital Concept & Design By combining well thought-out digital solutions and customised shopfitting, we create a holistic digital experience. Our designers create unique shopping experiences by focussing precisely on target group-appropriate storytelling, the definition of use cases and comprehensive point-of-experience consulting right from the conception phase. ![Image Content Umdasch Handmomente68483 rz](https://www.umdasch.com/upload/assets/05_Competences/Digital-Retail/Konzept-und-Design/Image_Content_UmdaschHandmomente68483_rz.jpg) 5 Operational planning In order to integrate the developed concept into ongoing operations, we create detailed packages taking into account available resources. This includes a description of the functionality of the hardware and software as well as all technical details so that internal processes can be integrated smoothly. A precise implementation schedule is also defined together with all the companies involved. ![2022 11 Umdasch60518 rz](https://www.umdasch.com/upload/assets/05_Competences/Digital-Retail/Konzept-und-Design/2022.11_Umdasch60518_rz.jpg) 6 Content Creation & Development Our programmers and content creators realise ideas in a target group-oriented way. The content is created in your brand's corporate design and optimised for your digital applications. The creation process includes a wide variety of media. The content is edited and distributed to all touchpoints in coordination with POS managers. ![Umdasch e Xperience Platform](https://www.umdasch.com/upload/assets/05_Competences/Digital-Retail/Konzept-und-Design/umdasch-eXperience-Platform.jpg) 7 Installation & Rollout As a reliable partner for system integration, we ensure that every implementation step runs smoothly. For rollouts, we are responsible for the project plan and manage the supply chain for perfectly harmonised logistics. We ensure full functionality through comprehensive testing and training. ![B0000997 mit Bildern](https://www.umdasch.com/upload/assets/05_Competences/Digital-Retail/Konzept-und-Design/B0000997_mitBildern.jpg) 8 Service & Support Even after project completion, we remain at your disposal and monitor your systems. Comprehensive support on the opening days is just as much a matter of course for us as an always available support hotline, spare parts management, software updates and the continuous development and editing of your content. [Back to the start of the page](https://www.umdasch.com/en/digital-consulting#Start) ![2022 11 Umdasch60922 rz](https://www.umdasch.com/upload/assets/05_Competences/Digital-Retail/Support-und-Betrieb/2022.11_Umdasch60922_rz.jpg) ![Umdasch Design Consulting 2](https://www.umdasch.com/upload/assets/05_Competences/Design-Consulting/umdasch-Design-Consulting-2.jpg) ![Umdasch Design Consulting 2](https://www.umdasch.com/upload/assets/05_Competences/Design-Consulting/umdasch-Design-Consulting-2.jpg) Design Consulting [Learn more](https://www.umdasch.com/en/design-consulting) ![Sustainability](https://www.umdasch.com/upload/assets/05_Competences/Design-Consulting/2022.11_Umdasch60780_rz.jpg) ![Sustainability](https://www.umdasch.com/upload/assets/05_Competences/Design-Consulting/2022.11_Umdasch60780_rz.jpg) Sustainable Design Consulting [Learn more](https://www.umdasch.com/en/sustainable-design-consulting) ![Umdasch Design Consulting 3](https://www.umdasch.com/upload/assets/05_Competences/Design-Consulting/umdasch-Design-Consulting-3.jpg) ![Umdasch Design Consulting 3](https://www.umdasch.com/upload/assets/05_Competences/Design-Consulting/umdasch-Design-Consulting-3.jpg) Value Engineering [Learn more](https://www.umdasch.com/en/value-engineering) ![Umdasch Lets Talk](https://www.umdasch.com/upload/assets/000_General-images/umdasch-Lets-Talk.jpg) Let's talk Get in touch Team Digital Retail [ digitalretail@umdasch.com ](mailto:digitalretail@umdasch.com)