Digital Consulting
We live digital retail!
In today's dynamic digital world, it is important to identify the right technologies and use them effectively to achieve lasting benefits. With customised digital consulting, the digital retail specialists at umdasch The Store Makers work with their customers to create inspiring shopping experiences. This is made possible through the optimisation of processes, the creation of welcoming atmospheres, and the development of engaging content that excites your target group.
From comprehensive market analysis and creative content creation to installation and comprehensive rollout, we accompany you every step of the way in creating holistic customer experiences. Be inspired by the wide range of possibilities and find out how, together, we can turn your vision into reality.
Market analysis & store check
The digital retail specialists at umdasch analyse your business area and look for digital solutions to your challenges. During the digital store check, we examine your existing infrastructure and analyse the effectiveness of your touchpoints. A feasibility study shows technical possibilities in terms of hardware and software.
Brand & target group analysis
We analyse your company, your target group and the initial situation. Based on intentions, emotions and relevant shopping moments, we develop customised strategies for your digital concept.
Product range analysis & customer journey
Based on your product groups, our digital retail specialists design your digital touchpoints at the point of sale. Our content teams develop customised messages for your target group and their customer journey.
Digital Concept & Design
By combining well thought-out digital solutions and customised shopfitting, we create a holistic digital experience. Our designers create unique shopping experiences by focussing precisely on target group-appropriate storytelling, the definition of use cases and comprehensive point-of-experience consulting right from the conception phase.
Operational planning
In order to integrate the developed concept into ongoing operations, we create detailed packages taking into account available resources. This includes a description of the functionality of the hardware and software as well as all technical details so that internal processes can be integrated smoothly. A precise implementation schedule is also defined together with all the companies involved.
Content Creation & Development
Our programmers and content creators realise ideas in a target group-oriented way. The content is created in your brand's corporate design and optimised for your digital applications. The creation process includes a wide variety of media. The content is edited and distributed to all touchpoints in coordination with POS managers.
Installation & Rollout
As a reliable partner for system integration, we ensure that every implementation step runs smoothly. For rollouts, we are responsible for the project plan and manage the supply chain for perfectly harmonised logistics. We ensure full functionality through comprehensive testing and training.
Service & Support
Even after project completion, we remain at your disposal and monitor your systems. Comprehensive support on the opening days is just as much a matter of course for us as an always available support hotline, spare parts management, software updates and the continuous development and editing of your content.
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