--- title: "Home & Living" date: 2025-01-28T13:44:00+01:00 author: Katrin Kranabetter canonical_url: "https://www.umdasch.com/en/home-and-living" section: Pages --- ![Bettenrid First Floor umdasch Bettenrid 1 OG 56a](https://www.umdasch.com/upload/assets/06_Branches/Bettenrid_First_Floor_umdasch_Bettenrid-1.OG_56a.jpg) Industries # Home & Living ## Shopfitting for furniture retailers & interior designers - inspiring stores for a beautiful home What was unthinkable until recently is now the norm: furniture, decorations and even houseplants are bought online and the number of furniture and interior design retailers has grown enormously in recent years. For brick-and-mortar stores, this change means differentiating themselves from the competition with special shopping experiences, a seamless omnichannel strategy and the integration of digital touchpoints into store design. The Store Makers at umdasch develop store concepts for furniture retailers and interior designers that create atmospheric retail spaces, evoke emotions, encourage shoppers to linger and create a bridge between the digital and physical worlds of shopping. The challenges ### What is keeping the industry busy? Competition on the internet Online retailers are outdoing their competitors by offering personalised deals, virtual showrooms and the option to see how furniture would look in your own living room using AR technology. Increasing demands for the shopping experience The sales room needs to evoke emotions and create a pleasant atmosphere. Browse offline, shop online Connecting online and offline shopping is increasingly important to enable a seamless customer journey. ![Bettenrid First Floor umdasch Bettenrid 1 OG 16](https://www.umdasch.com/upload/assets/03_References/Bettenrid_First_Floor_umdasch_Bettenrid-1.OG_16.jpg) #### What does the market need? Emotionalisation of the salesroom Shopfitting in furniture retail and interior design must create a feel-good atmosphere and invite customers to explore. Digital signage & smart retail technologies Interactive elements and digital touchpoints to create personalised experiences and brand staging. Omnichannel integration Linking online and offline shopping is also becoming increasingly important for furniture retailers in order to enable a seamless customer journey. Solutions ##### How can we help you? Whether you're a furniture retailer, interior decorator or garden centre - you beautify living spaces, and we provide unique shopfitting solutions: Shop Design and Furnishings Customized solutions that harmonize brand identity and customer expectations. [To shop design](https://www.umdasch.com/en/store-design) ![Salon Verde Kettenbrueckengasse umdasch DSC2396 Pano1](https://www.umdasch.com/upload/assets/03_References/Salon_Verde_Kettenbrueckengasse_umdasch__DSC2396-Pano1.jpg) Digital solutions and omnichannel concepts Smart solutions for a connected customer journey, including digital signage and interactive elements. [To our digital solutions](https://www.umdasch.com/en/digital-retail) Conversion, refurbishment and interior construction Our Construction Solutions team acts as a general contractor and takes care of all construction-related matters for your project. 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