It all starts with an idea. At the end is a common solution. We support you in planning and implementing your new retail experience. An analysis of the current situation and targeted research in the conceptual and application areas will lay the foundation for a distinctive store concept. Together we will develop solutions for the different requirements of your target groups and create a tailor-made customer journey. The goal: a shopfitting concept that meets your exact requirements and that can be implemented within building and budget constraints. The result: a unique sales presentation for your brand experience that makes your customers happy and your sales area even more successful.
Market analysis & store check
Our store design professionals analyse your brand, industry and competition. We evaluate existing retail solutions, look at digital applications to enhance the in-store experience and efficiency and define project goals together.
Brand & target group analysis
Before developing the design, we focus on the brand identity and target group: What does your brand stand for? What is the USP? How and through which channels do your customers buy?
Product range analysis & customer journey
What requirements does the product range have and how does it influence the spatial arrangement? Based on this, we design a seamless customer journey with analogue and digital touchpoints.
Sustainable Design Consulting
Our shop consultants design creative and appealing stores - always with sustainable solutions in mind. This is why the individual options for implementing environmentally friendly concepts are examined even before the actual design process.
Conceptualisation - Architectural Concept & Design
The strategy is in place. Now we get creative.
We harmonise brand values and strategy and develop the first designs for your store concept. Realistic renderings already give you an insight into the look and feel of your future world of experience.
Conceptualisation - Digital Concept & Design
To ensure a seamless customer experience that is aligned with your brand's DNA, our digital experts work with our store designers to create a holistic concept with interactive touchpoints and dynamic content.
Functional
planning
Where is the cash register? What function does each piece of furniture fulfil? Topics such as orientation and visual axes are incorporated into the planning in this step before the final design is finalised.
Design planning
Now it's time for the finer details: Materials, colours, shapes and branding elements are finally defined. Visual merchandising and products staged at the POS enhance your customers' brand experience.
General contracting fit-out and shopfitting planning
Our architects and construction professionals are now translating the store design into a functioning fit-out and shopfitting plan and are ensuring smooth implementation at all levels, from obtaining final approvals and building prototypes to installation.
Can't wait to see your new store concept? We use a variety of visualisation methods to bring your store to life before the actual implementation. So you can get an idea of your future shopping experience today. From sketches, renderings and subsequent 3D planning to detailed videos of your store - our design experts bring concepts to life.
Get to know our design methods in detail
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