--- title: Travel Retail date: 2025-01-28T13:43:00+01:00 author: Katrin Kranabetter canonical_url: "https://www.umdasch.com/en/travel-retail" section: Pages --- ![Gebr Heinemann Wien Plaza umdasch](https://www.umdasch.com/upload/assets/06_Branches/Gebr._Heinemann_Wien_-_Plaza__umdasch__DSC91821.jpg) Industries # Travel Retail ## Shopfitting for travel retail - customised shopfitting concepts for retailers on the move The travel retail market places unique demands on bricks-and-mortar stores. Whether at airports, railway stations or ferry terminals, the stores have to cope with high customer footfall in a limited space, offer an attractive shopping experience and at the same time have a high level of security measures in place. A new generation of travellers is changing the demands on travel retail and topics such as sustainability, digitalisation and shopping experience are coming to the fore. The Store Makers at umdasch develop innovative and customised shopfitting concepts for travel retail that perfectly showcase your brands and focus on the needs of your target group. The challenges ### What is keeping the industry busy? High footfall & quick purchase decisions Travellers have little time, so an appealing design and intuitive store guidance are essential and a high customer frequency can be managed. Changed purchasing behaviour The decline in high-income business travellers and the emergence of younger generations as the main travel target group calls for adaptations in travel retail. High security requirements Stores must fulfil airport and train station security requirements without compromising the customer experience. International brand presence Consistent brand communication and high-quality store design are crucial for the recognisability and success of global brands. ![Bonn Terminal 1 2 umdasch Duty Free KB 071](https://www.umdasch.com/upload/assets/00_GC-Subdomain/References/Bonn__Terminal_1__2_umdasch_Duty_Free_KB_071.jpg) #### What does the market need? High-quality materials & durable solutions The use of robust materials in shopfitting ensures a long service life despite heavy use. Seamless integration of digital elements Interactive applications, digital signage and self-checkout options increase convenience and the experience factor for travellers. Omnichannel experience The online and offline worlds must interlock seamlessly. Omnichannel is also a basic requirement for travellers, not a "nice-to-have". Experience-orientation The airport must be more than just a transit point. Travel retailers have the opportunity to be part of the travel experience and leave a particularly positive impression on customers. Solutions ##### How can we help you? With umdasch The Store Makers, you can rely on pioneering shopfitting concepts in travel retail and create a unique shopping experience for travellers worldwide. Store design & shopfitting We develop customised shopfitting concepts that integrate perfectly into the respective environment - whether duty-free shop or luxury label. [To store design](https://www.umdasch.com/en/store-design) ![Senses of Austria umdasch Senses of Austria1](https://www.umdasch.com/upload/assets/00_GC-Subdomain/References/Senses_of_Austria_umdasch_Senses_of_Austria1.jpg) Omnichannel integration From self-service terminals and digital signage to large-scale LED walls - our experts transform every store into a place of innovative shopping experiences. [To the digital solutions](https://www.umdasch.com/en/digital-retail) ![Gebr Heinemann Frankfurt umdasch DSC01399 HDR 11](https://www.umdasch.com/upload/assets/00_GC-Subdomain/References/Gebr._Heinemann_Frankfurt_umdasch_DSC01399-HDR_11.jpg) Our References [To all references](https://www.umdasch.com/en/references) [ ![Smartseller Nürnberg](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/SteadyFilm_shop_wide_df70c8f9d46dbaa7021f70c042a301d1_c163dca16d4b07e15c68936a31df2da6.jpg) Smartseller Nürnberg Read more ](https://www.umdasch.com/en/references/smartseller-nuernberg) [ ![Gebr. Heinemann Frankfurt](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/DSC01354-HDR_1_ed2fa5ca9b2af58e06418f68f53e596e_c163dca16d4b07e15c68936a31df2da6.jpg) Gebr. Heinemann Frankfurt Read more ](https://www.umdasch.com/en/references/gebr-heinemann-frankfurt) [ ![Setur Duty Free Airport Köln/Bonn](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/Duty_Free_KB_14_ffe99a7979072e892eb1f84a39d0d06a_c163dca16d4b07e15c68936a31df2da6.jpg) Setur Duty Free Airport Köln/Bonn Read more ](https://www.umdasch.com/en/references/setur-duty-free-airport-koeln-bonn-terminal-1-2) [ ![Worldshop Miles & More - Duty Free Heinemann / VIP Terminal](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/ws_4146_01_0017_cfee6e3bee556c2abcd21c9f6f9a6a1d_c163dca16d4b07e15c68936a31df2da6.jpg) Worldshop Miles & More - Duty Free Heinemann / VIP Terminal Read more ](https://www.umdasch.com/en/references/worldshop-miles-more-duty-free-heinemann-vip-terminal) [ ![Miles & More Worldshop](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/Worldshop-4_c7f96d0730547f818823ce5a5ec50943_c163dca16d4b07e15c68936a31df2da6.jpg) Miles & More Worldshop Read more ](https://www.umdasch.com/en/references/miles-more-worldshop) [ ![Smartseller Nürnberg](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/SteadyFilm_shop_wide_df70c8f9d46dbaa7021f70c042a301d1_c163dca16d4b07e15c68936a31df2da6.jpg) Smartseller Nürnberg Read more ](https://www.umdasch.com/en/references/smartseller-nuernberg) [ ![Gebr. Heinemann Frankfurt](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/DSC01354-HDR_1_ed2fa5ca9b2af58e06418f68f53e596e_c163dca16d4b07e15c68936a31df2da6.jpg) Gebr. Heinemann Frankfurt Read more ](https://www.umdasch.com/en/references/gebr-heinemann-frankfurt) [ ![Setur Duty Free Airport Köln/Bonn](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/Duty_Free_KB_14_ffe99a7979072e892eb1f84a39d0d06a_c163dca16d4b07e15c68936a31df2da6.jpg) Setur Duty Free Airport Köln/Bonn Read more ](https://www.umdasch.com/en/references/setur-duty-free-airport-koeln-bonn-terminal-1-2) [ ![Worldshop Miles & More - Duty Free Heinemann / VIP Terminal](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/ws_4146_01_0017_cfee6e3bee556c2abcd21c9f6f9a6a1d_c163dca16d4b07e15c68936a31df2da6.jpg) Worldshop Miles & More - Duty Free Heinemann / VIP Terminal Read more ](https://www.umdasch.com/en/references/worldshop-miles-more-duty-free-heinemann-vip-terminal) [ ![Miles & More Worldshop](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/Worldshop-4_c7f96d0730547f818823ce5a5ec50943_c163dca16d4b07e15c68936a31df2da6.jpg) Miles & More Worldshop Read more ](https://www.umdasch.com/en/references/miles-more-worldshop) prev next [To all references](https://www.umdasch.com/en/references) Make an appointment Would you like to discuss your idea with us or do you need support for a specific project? 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