Seasonal fluctuations
The demand for sporting goods varies depending on the season and trends. Flexible shopfitting concepts are required in order to present products optimally throughout the seasons.
E-commerce competition
Personalised offers and simple price comparisons mean that more and more customers are buying sporting goods online, which is putting pressure on bricks-and-mortar retailers.
Added value of bricks-and-mortar sports retail
Brick-and-mortar retailers must differentiate themselves from online retailers by offering added value such as test options, interactive elements and emotional presentation.