--- title: Sport date: 2025-01-28T13:43:00+01:00 author: Katrin Kranabetter canonical_url: "https://www.umdasch.com/en/sport" section: Pages --- ![FC Bayern World umdasch FCB World 041](https://www.umdasch.com/upload/assets/06_Branches/FC_Bayern_World_umdasch_FCB-World_041.jpg) Industries # Sport ## Shopfitting for sports shops - inspiring stores that awaken the sporting spirit Sports retail is a dynamic and experience-oriented industry that is characterised by trends, innovations and emotions. Customers enter a sports shop and want to be given a certain feeling - they want to be swept along and feel the motivation burgeoning. Shopfitting in sports retail has the task of picking up on these emotions and moulding them into a stimulating store design. With well thought-out shopfitting concepts, umdasch's Store Makers optimally showcase your sports range and ensure a unique shopping experience - so that your customers don't just shop, but become long-term fans. The challenges ### What is keeping the industry busy? Seasonal fluctuations The demand for sporting goods varies depending on the season and trends. Flexible shopfitting concepts are required in order to present products optimally throughout the seasons. E-commerce competition Personalised offers and simple price comparisons mean that more and more customers are buying sporting goods online, which is putting pressure on bricks-and-mortar retailers. Added value of bricks-and-mortar sports retail Brick-and-mortar retailers must differentiate themselves from online retailers by offering added value such as test options, interactive elements and emotional presentation. ![FC Bayern Fanshop SAP Garden umdasch 2025 01 14 UMDASCH SAP GARDEN MUC 0181](https://www.umdasch.com/upload/assets/03_References/FC_Bayern_Fanshop_SAP_Garden_umdasch_2025_01_14_UMDASCH_SAP_GARDEN_MUC_0181.jpg) #### What does the market need? Flexible presentation solutions Modular systems that allow easy adaptation to seasonal and trend-related changes in the sports sector. Digital touchpoints Interactive displays, digital price tags or virtual consulting tools for connecting online and offline worlds as well as for thematic emotionalisation and brand staging. Experience zones Test areas, VR simulations or indoor sports areas increase dwell time, encourage purchasing decisions and transform your sports shop into an inspiring world of experience. Solutions ##### How can we help you? At umdasch The Store Makers, we offer dynamic solutions that immerse your sports shop or fan shop in an inspiring world of experience: Store Design & Shopfitting From the initial idea to realisation - we design shopfitting concepts for sports retail that move your customers. [To the store design](https://www.umdasch.com/en/store-design) ![Nike House of Innovation 2 0 umdasch TDM05400 Nike HOI Paris 2 F TDM Space WEB1](https://www.umdasch.com/upload/assets/03_References/Nike_House_of_Innovation_2.0_umdasch_TDM05400-Nike-HOI-Paris-2F-TDM.Space-WEB1.jpg) Digital solutions & omnichannel concepts With interactive displays, video walls or virtual try-on stations, we create omnichannel experiences for your sports shop that inspire and make purchasing decisions easier. [To the digital solutions](https://www.umdasch.com/en/digital-retail) Complete solution from a single source We support your project right from the start and, as a general contractor, take responsibility for every phase of construction - from property valuation to interior fit-out. [To general contracting](https://www.umdasch.com/en/general-contracting) ![Bruendl Kaprun umdasch JGF21681](https://www.umdasch.com/upload/assets/03_References/Bruendl_Kaprun_umdasch__JGF21681.jpg) Our References [To all references](https://www.umdasch.com/en/references) [ ![Nike House of Innovation, Paris](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/TDM03137_-_Nike_-_Paris_HOI_-_wwwTDMspace_-_tomtomdmorgancom_-_-_KEY_IMAGES_-_HIGH_RES_355112bf09c743e0b828cd8f359ccbc9_c163dca16d4b07e15c68936a31df2da6.jpg) Nike House of Innovation, Paris Read more ](https://www.umdasch.com/en/references/nike-house-of-innovation-paris) [ ![Bründl Kaprun](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/_JGF0962_1_b41380a3d0e19a0acff42dea343a02cd_c163dca16d4b07e15c68936a31df2da6.jpg) Bründl Kaprun Read more ](https://www.umdasch.com/en/references/bruendl-kaprun) [ ![Sport Bründl](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/BRU_A_1306_29875a65fe5ab9394f955eb1737a9016_c163dca16d4b07e15c68936a31df2da6.jpg) Sport Bründl Read more ](https://www.umdasch.com/en/references/sport-bruendl) [ ![Nike By Haussmann - Nike Live Store](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/TDM04351_-_Nike_-_Citadium_-_PR_SELECTS__-_Tom_D_Morgan_-_credit_tdmspace_-_HIGH_RES_3a30eb28b40db4d7faad466084a80e2d_c163dca16d4b07e15c68936a31df2da6.jpg) Nike By Haussmann - Nike Live Store Read more ](https://www.umdasch.com/en/references/nike-by-haussmann-nike-live-store) [ ![Globetrotter Berlin](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/Globetrotter_Berlin_63_550ae7dab77f353bb214a4f57373835d_c163dca16d4b07e15c68936a31df2da6.jpg) Globetrotter Berlin Read more ](https://www.umdasch.com/en/references/globetrotter-berlin) [ ![Geero E-Bike Store](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/_DSC9281_677e726b4fa42810d1630bf239d8c965_c163dca16d4b07e15c68936a31df2da6.jpg) Geero E-Bike Store Read more ](https://www.umdasch.com/en/references/geero-e-bike-store) [ ![Nike House of Innovation, Paris](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/TDM03137_-_Nike_-_Paris_HOI_-_wwwTDMspace_-_tomtomdmorgancom_-_-_KEY_IMAGES_-_HIGH_RES_355112bf09c743e0b828cd8f359ccbc9_c163dca16d4b07e15c68936a31df2da6.jpg) Nike House of Innovation, Paris Read more ](https://www.umdasch.com/en/references/nike-house-of-innovation-paris) [ ![Bründl Kaprun](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/_JGF0962_1_b41380a3d0e19a0acff42dea343a02cd_c163dca16d4b07e15c68936a31df2da6.jpg) Bründl Kaprun Read more ](https://www.umdasch.com/en/references/bruendl-kaprun) [ ![Sport Bründl](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/BRU_A_1306_29875a65fe5ab9394f955eb1737a9016_c163dca16d4b07e15c68936a31df2da6.jpg) Sport Bründl Read more ](https://www.umdasch.com/en/references/sport-bruendl) [ ![Nike By Haussmann - Nike Live Store](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/TDM04351_-_Nike_-_Citadium_-_PR_SELECTS__-_Tom_D_Morgan_-_credit_tdmspace_-_HIGH_RES_3a30eb28b40db4d7faad466084a80e2d_c163dca16d4b07e15c68936a31df2da6.jpg) Nike By Haussmann - Nike Live Store Read more ](https://www.umdasch.com/en/references/nike-by-haussmann-nike-live-store) [ ![Globetrotter Berlin](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/Globetrotter_Berlin_63_550ae7dab77f353bb214a4f57373835d_c163dca16d4b07e15c68936a31df2da6.jpg) Globetrotter Berlin Read more ](https://www.umdasch.com/en/references/globetrotter-berlin) [ ![Geero E-Bike Store](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/_DSC9281_677e726b4fa42810d1630bf239d8c965_c163dca16d4b07e15c68936a31df2da6.jpg) Geero E-Bike Store Read more ](https://www.umdasch.com/en/references/geero-e-bike-store) prev next [To all references](https://www.umdasch.com/en/references) Make an appointment Would you like to discuss your idea with us or do you need support for a specific project? 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