Intensive counselling for a sensitive topic
Vision and hearing analyses can be time-consuming and consultation-intensive and address a very personal area for customers.
Building trust and a feel-good factor
The store design must create an appealing and professional environment that radiates expertise and trust.
Increasing online competition
Buying behaviour has changed in recent years, particularly in the field of optics - more and more (purely) online retailers have revolutionised the industry with virtual try-ons and convenient ordering from home.