Experience World
Blooming world of experience
True to the principle of "experiencing instead of just observing", we have transformed our Experience World into an interactive pink flower meadow. There is plenty of inspiration to pick here: oversized floral installations allow you to discover extraordinary brands and store concepts from a wide range of sectors; digital touchpoints and augmented reality integrations invite you to become an active part of the action yourself. The area is not just a showcase, but a playful introduction to the world of brand staging at the POS. And if you're lucky (or have the right QR code), you might even see a butterfly or two fly by.
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