The new Warema Sun Forum in Wertheim transforms the topic of sun protection into a living experience: on 1,600 m², visitors can discover innovative shading solutions up close in a stylised village of eleven "houses" - architecturally and digitally masterfully implemented by the umdasch Store Makers. Here, modern design merges with smart digital advice and makes the variety of roller shutters, awnings & co. a playful experience.
Project
Warema Sun Forum
Wertheim
|Concept, Design, Planning, Manufacture, Installation, Shop Equipment, General Contracting, Lighting, Software Development, Design Engineering, Digital Signage, Interactive Applications, Smart Tracking, Concept & Creation
Project
Radiant world of experience: umdasch stages the Warema Sun Forum as an emotional sun shading experience
Project
Warema Sun Forum
Location
Wertheim, Germany
Services
Concept, Design, Planning, Manufacture, Installation, Shop Equipment, General Contracting, Lighting, Software Development, Design Engineering, Digital Signage, Interactive Applications, Smart Tracking, Concept & Creation
Size
1600 m2
Photo Credit
umdasch
Choose view
The architecture creates three experience zones - interior spaces, landscaped courtyard and terrace - and simulates different daylight situations. Digital touchpoints and a specially developed advice app enable a personalised journey of discovery and a personal product folder via smartphone. The Store Makers also rely on atmospheric lighting and innovative furnishings to inspire both specialist retailers and end customers with the product range.
The Store Makers were honoured at the 2021 Red Dot Design Awards in the new "Digital Solutions" category for their innovative and emotionally charged staging of the Warema Sun Forum. The jury praised the concept, which thinks "outside the box" and actively shapes digital change - a prime example of holistic customer journeys in shopfitting.
Bernd
Albl
Managing Director Digital Solutions
"It is an extraordinarily great honour for umdasch to have won the renowned Red Dot Design Award with our top reference Warema. The Sun Forum is a game changer for the industry. It is becoming increasingly important for stores and showrooms to tell an unmistakable story. The visitor must be guided - not only architecturally, but also digitally."
