The range of tracking & analytics solutions includes heat mapping and customer flow analysis to visualise customer behaviour in the shop and optimise the shop layout. With customer frequency measurement, you can record the number of customers in real time and thus plan the efficient use of your staff resources. Anonymous demographic analyses enable you to tailor your marketing strategies precisely to your target groups. In addition, you can control and continuously optimise your marketing campaigns based on sound data.
With the comprehensive services of the experienced digital retail specialists at umdasch The Store Makers, retailers benefit from detailed insights that help them make tangible decisions and sustainably improve their business processes.
