---
title: "Tracking & Analytics"
date: 2025-03-24T07:44:00+01:00
author: Julia Raab
canonical_url: "https://www.umdasch.com/en/tracking-analytics"
section: Pages
---
![Analytics](https://www.umdasch.com/upload/assets/05_Competences/Digital-Retail/Retail-Technologie/Analytics-Tracking/Analytics.jpg)  

Digital Retail

#  Tracking & Analytics 

 

 

 

 

 

 

  ## In-depth insights with advanced tracking and analytics 

 

In today's world, data is an invaluable resource – making precise data even more valuable. The digital retail specialists at umdasch The Store Makers offer advanced tracking and analytics solutions that help retailers better understand their customers' needs and optimise both processes and shopping experiences.

 

 

 Knowledge that works

### Intelligent insights for better business success

 

The range of tracking & analytics solutions includes heat mapping and customer flow analysis to visualise customer behaviour in the shop and optimise the store layouts. Customer frequency measurement allows you to capture the number of customers in real time, enabling efficient use of your staff resources. Anonymous demographic analyses enable you to tailor  your marketing strategies precisely to your target groups. In addition, you can manage and continuously optimise your marketing campaigns based on reliable data.

  
With the comprehensive services of the experienced digital retail specialists at umdasch The Store Makers, retailers benefit from detailed insights that help them make sound decisions and sustainably improve their business processes.

 

 

 

    ![XX Q6 Q7 Detail 26 Ret](https://www.umdasch.com/upload/assets/05_Competences/Digital-Retail/Retail-Technologie/Analytics-Tracking/XX_Q6Q7-Detail_26_Ret.jpg)  

 

  #### Our References

 

 

 

 

 [    ![Warema Sun Forum](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/Warema_Wertheim_01_d99755f7d65b5edaa4c2ea6f58264989_c163dca16d4b07e15c68936a31df2da6.jpg)  

Warema Sun Forum

Read more

 

 

 ](https://www.umdasch.com/en/references/warema-sun-forum) 

 [    ![o2](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/o2_Chodov_IMGP7794_7989956eaa1a6fe2dd19ea436e9edb3c_c163dca16d4b07e15c68936a31df2da6.jpg)  

o2

Read more

 

 

 ](https://www.umdasch.com/en/references/o2) 

 

 

 

 

 [    ![Warema Sun Forum](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/Warema_Wertheim_01_d99755f7d65b5edaa4c2ea6f58264989_c163dca16d4b07e15c68936a31df2da6.jpg)  

Warema Sun Forum

Read more

 

 ](https://www.umdasch.com/en/references/warema-sun-forum) 

 [    ![o2](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/o2_Chodov_IMGP7794_7989956eaa1a6fe2dd19ea436e9edb3c_c163dca16d4b07e15c68936a31df2da6.jpg)  

o2

Read more

 

 ](https://www.umdasch.com/en/references/o2) 

 

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     ![Digital Signage](https://www.umdasch.com/upload/assets/05_Competences/Digital-Retail/Retail-Technologie/Digital-Signage.jpg)  

    ![Digital Signage](https://www.umdasch.com/upload/assets/05_Competences/Digital-Retail/Retail-Technologie/Digital-Signage.jpg)  

Retail Technology

 [Learn more](https://www.umdasch.com/en/retail-technology) 

 

    ![House of Silhouette Vienna umdasch HM Silhouette Wien 1 Herrngasse 29 11 2024 101](https://www.umdasch.com/upload/assets/05_Competences/Digital-Retail/Retail-Technologie/Digital-Signage/House_of_Silhouette_Vienna_umdasch_HM_Silhouette_Wien_1_Herrngasse_29.11.2024-101.jpg)  

    ![House of Silhouette Vienna umdasch HM Silhouette Wien 1 Herrngasse 29 11 2024 101](https://www.umdasch.com/upload/assets/05_Competences/Digital-Retail/Retail-Technologie/Digital-Signage/House_of_Silhouette_Vienna_umdasch_HM_Silhouette_Wien_1_Herrngasse_29.11.2024-101.jpg)  

Digital Signage

 [Learn more](https://www.umdasch.com/en/digital-signage) 

 

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    ![Electronic shelf labelling esl tag](https://www.umdasch.com/upload/assets/05_Competences/Digital-Retail/Retail-Technologie/Electronic-Shelf-Labeling/electronic-shelf-labelling-esl-tag.jpg)  

Electronic Shelf Labelling

 [Learn more](https://www.umdasch.com/en/electronic-shelf-labelling) 

 

    ![Kartenzahlung an der Selbstbedienungskasse matrix](https://www.umdasch.com/upload/assets/05_Competences/Products/Kassenloesungen/Product_Matrix__Vector_Basixx_Bake_Off_umdasch_2024.12_Umdasch73629_rz.jpg)  

    ![Kartenzahlung an der Selbstbedienungskasse matrix](https://www.umdasch.com/upload/assets/05_Competences/Products/Kassenloesungen/Product_Matrix__Vector_Basixx_Bake_Off_umdasch_2024.12_Umdasch73629_rz.jpg)  

Self Check Out

 [Learn more](https://www.umdasch.com/en/self-checkout) 

 

 

 

 

     ![Umdasch Lets Talk](https://www.umdasch.com/upload/assets/000_General-images/umdasch-Lets-Talk.jpg)  

 

Let's

talk

 

 

 

 

 

Get in touch

Team Digital Retail

 [     digitalretail@umdasch.com  ](mailto:digitalretail@umdasch.com)