The range of tracking & analytics solutions includes heat mapping and customer flow analysis to visualise customer behaviour in the shop and optimise the store layouts. Customer frequency measurement allows you to capture the number of customers in real time, enabling efficient use of your staff resources. Anonymous demographic analyses enable you to tailor your marketing strategies precisely to your target groups. In addition, you can manage and continuously optimise your marketing campaigns based on reliable data.
With the comprehensive services of the experienced digital retail specialists at umdasch The Store Makers, retailers benefit from detailed insights that help them make sound decisions and sustainably improve their business processes.
