--- title: FC Bayern World date: 2024-09-17T14:03:00+02:00 author: Dominik Reichartzeder canonical_url: "https://www.umdasch.com/en/references/fc-bayern-world" section: References --- ![](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/FCB-World_56_8eb1069fa718c522e0d25aa0f74a2ba6_6db560dcd8ba7d43ec1e6646dcac04f6.jpg) Project # FC Bayern World Munich |Concept, Design, Planning, Manufacture, Installation Project Where tradition meets innovation [Share](#) [ ](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.umdasch.com%2Fen%2Freferences%2Ffc-bayern-world&title=FC%20Bayern%20World&summary=&source=) [ ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.umdasch.com%2Fen%2Freferences%2Ffc-bayern-world) Project FC Bayern World Location Munich, Germany Services Concept, Design, Planning, Manufacture, Installation Size 1000 m2 Photo Credit umdasch Choose view ![](/images/icn_view_horizontal.svg) ![](/images/icn_view_horizontal_inactive.svg) ![](/images/icn_view_vertical.svg) ![](/images/icn_view_vertical_inactive.svg) ![](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/FCB-World_56_8eb1069fa718c522e0d25aa0f74a2ba6_c0b8121bd4ebef758e70148bfbb01844.jpg) ![](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/FCB-World_01a_34734d368ab92f9a07a88108b31638be_d1410821633e3342eb951abc51c1f511.jpg) ![](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/FCB-World_03b_533e9afde196a82ba140481f2022eedc_2c644e7ef87b00dfa01a5450bc521bf3.jpg) ![](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/FCB-World_03_23b061a510f50aa9c401732fe7a39537_2c644e7ef87b00dfa01a5450bc521bf3.jpg) ![](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/FCB-World_04_cc1dc58aa9160bbcf646835749a51694_d1410821633e3342eb951abc51c1f511.jpg) ![](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/FCB-World_07_56e9cdb5651fedb0339865b6b281a25f_d1410821633e3342eb951abc51c1f511.jpg) 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![](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/FCB-World_47_fd7614acd540c48b6195b784c4b114e2_edde26c50c119cd7e6aa277493442c29.jpg) ![](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/FCB-World_52_8ab178c5e33177b1a46b93728dd95a8d_ae6a513730929dc5303667ae935c0664.jpg) ![](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/FCB-World_55_fc296103762a637e1593f4d064618755_edde26c50c119cd7e6aa277493442c29.jpg) ![](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/FCB-World_58_6ab26d788863318aa5f61f34ad6aff73_ae6a513730929dc5303667ae935c0664.jpg) ![](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/FCB-World_79_65afcb4c2533f90975f6d93544268814_ae6a513730929dc5303667ae935c0664.jpg) ![](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/FCB-World_86_e41eb56e52053a6e675534ddb9a79d74_af2e274bf066abd460ef8a5234c5ad00.jpg) ![](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/FCB-World_88_97cf39e1aa68912167a404bb86377518_ae6a513730929dc5303667ae935c0664.jpg) ![](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/FCB-World_102_f0f692b24d0013e853be472391b7567e_ae6a513730929dc5303667ae935c0664.jpg) ![](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/FCB-World_95_07041a3c7ae1364934e2266687222442_af2e274bf066abd460ef8a5234c5ad00.jpg) ![](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/FCB-World-Fassade_02_be5b61c2bf8166e3444a9b9663183da2_816af1dec460d3a12e814d2b2d5b1e17.jpg) In the centre of Munich's old town, umdasch The Store Makers has created a spectacular brand experience for FC Bayern Munich on over 1,000 m². The three-storey flagship store is part of a unique building ensemble that also includes a boutique hotel and a restaurant - a statement for fans and modern retail design in equal measure. ![FC Bayern World umdasch FCB World 14d](https://www.umdasch.com/upload/assets/02_Company/News-Press/0_inSites/FC_Bayern_World_umdasch_FCB-World_14d.jpg) The shop concept combines craftsmanship, high-tech and passion: regional materials such as oak wood and pebbles meet digital innovations such as mirror screens, selfie points and projection mapping. Over 20 touchpoints connect all floors - from the 3D player installation on the ground floor to the "Test Cage" in the basement, where fans can test their skills. ![FC Bayern World umdasch FCB World 11](https://www.umdasch.com/upload/assets/02_Company/News-Press/0_inSites/FC_Bayern_World_umdasch_FCB-World_11.jpg) ![People Shooting Duisburg Leibnitz Hasendorf Gleinstaetten umdasch 2022 11 Umdasch60750 rz](https://www.umdasch.com/upload/assets/03_References/People_Shooting_Duisburg_Leibnitz_Hasendorf_Gleinstaetten_umdasch_2022.11_Umdasch60750_rz.jpg) Maik Drewitz Shop Consult Director "We didn't want to build a shop for the best fans in the world - we wanted to create an experience. A shop that gives you goosebumps and makes our values tangible in every corner. FC Bayern World is a building of contrasts: traditional sgraffito façade on the outside, modern industrial design with concrete, glass and black steel on the inside. umdasch was responsible for the design and realisation and created a store that combines the history of the record champion with innovative store technology and impressive design. ![FC Bayern World umdasch FCB World 01a](https://www.umdasch.com/upload/assets/02_Company/News-Press/0_inSites/FC_Bayern_World_umdasch_FCB-World_01a.jpg) ### More ### projects [ ![Michael Kors Riad](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/8S6A9650_422487a4d174a14d082615a60b2e96ec_c163dca16d4b07e15c68936a31df2da6.jpg) Michael Kors Riad Read more ](https://www.umdasch.com/en/references/michael-kors-riad) [ ![Salon Verde](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/Salon-Verde-DE-Photo-1_382af06f476c590f597d7f966b9893a8_c163dca16d4b07e15c68936a31df2da6.jpg) Salon Verde Read more ](https://www.umdasch.com/en/references/salon-verde) [ ![NYX Professional Makeup](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/_DSC5102_65e1adfa0e69edd8b229ccc3b5fa0455_c163dca16d4b07e15c68936a31df2da6.jpg) NYX Professional Makeup Read more ](https://www.umdasch.com/en/references/nyx-professional-makeup) [ ![Lloyd Wertheim](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/Lloyd-30_45ea8d66b86f3eb363c7f9e873c4955e_c163dca16d4b07e15c68936a31df2da6.jpg) Lloyd Wertheim Read more ](https://www.umdasch.com/en/references/lloyd-wertheim) [ ![Museumsshop Oberes Belvedere](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/_DSC1244-Pano_764b226388ba0712194272e3f5c6dccf_c163dca16d4b07e15c68936a31df2da6.jpg) Museumsshop Oberes Belvedere Read more ](https://www.umdasch.com/en/references/museumsshop-oberes-belvedere) [ ![Huawei Experience Store Berlin](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/HUAWEI_Flagship_Store_Berlin_-_March_2021_21_2ba8d6111d59852cac6618aca619ddce_c163dca16d4b07e15c68936a31df2da6.jpg) Huawei Experience Store Berlin Read more ](https://www.umdasch.com/en/references/huawei-experience-store-berlin) [ ![OMODA / JAECOO - Praha SRBA SERVIS jíloviště](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/DSC00662_628a9d1217ee54d3e7145a7284fafcbb_c163dca16d4b07e15c68936a31df2da6.jpg) OMODA / JAECOO - Praha SRBA SERVIS jíloviště Read more ](https://www.umdasch.com/en/references/omoda-jaecoo-praha-srba-servis-jiloviste) [ ![Steinecker Moden Krems](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/2019_08_Steinecker_CL-015_8e461a3e7852ef33a97e0912dfffeaec_c163dca16d4b07e15c68936a31df2da6.jpg) Steinecker Moden Krems Read more ](https://www.umdasch.com/en/references/steinecker-moden-krems) [ ![Harrods Moet and Chandon Champagne Bar](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/SYB_Harrods_Bar_Top_Detail_148_MASTER_6214b0f659750a8899ff880b5df0506c_c163dca16d4b07e15c68936a31df2da6.jpg) Harrods Moet and Chandon Champagne Bar Read more ](https://www.umdasch.com/en/references/harrods-moet-and-chandon-champagne-bar) [ ![VORWERK Kingston](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/20181127-Vorwerk-127-Edit_2b6735bcdc680a757d739db98be859e8_c163dca16d4b07e15c68936a31df2da6.jpg) VORWERK Kingston Read more ](https://www.umdasch.com/en/references/vorwerk-kingston) [ ![Stiegl Zeitraum](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/_DSC1599_1821aff1345c85b6434ba8a2353c2c04_c163dca16d4b07e15c68936a31df2da6.jpg) Stiegl Zeitraum Read more ](https://www.umdasch.com/en/references/stiegl-zeitraum) [ ![Interspar](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/_DSC4849-Pano_62ca527fbbd9a7d4d3f2691379bddc61_c163dca16d4b07e15c68936a31df2da6.jpg) Interspar Read more ](https://www.umdasch.com/en/references/interspar) [ ![Hanseviertel Hamburg Foodcourt](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/LbTT_Best_of_Baustelle_1_3_52a331547f8814f20d4aac19a70583fb_c163dca16d4b07e15c68936a31df2da6.jpg) Hanseviertel Hamburg Foodcourt Read more ](https://www.umdasch.com/en/references/hanseviertel-hamburg-foodcourt) [ ![ImmoMa](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/ROM-technik_01_6f43a8256b4f425ff08cd5802bf6a49b_c163dca16d4b07e15c68936a31df2da6.jpg) ImmoMa Read more ](https://www.umdasch.com/en/references/immoma) [ ![David Lloyd Meridian Spa & Fitness - Hamburg Eppendorf](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/Meridian_Spa_Eppendorf_01_2200c802b3f4b6feba7d02dd35abf8b5_c163dca16d4b07e15c68936a31df2da6.jpg) David Lloyd Meridian Spa & Fitness - Hamburg Eppendorf Read more ](https://www.umdasch.com/en/references/david-lloyd-meridian-spa-fitness-hamburg-eppendorf) [ ![Lalique Harrods](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/plasticgoldfishcouk_9K5A2258_59_60_a8e42f192ae504ed66b845a7835ec31d_c163dca16d4b07e15c68936a31df2da6.jpg) Lalique Harrods Read more ](https://www.umdasch.com/en/references/lalique-harrods) [ ![Michael Kors Riad](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/8S6A9650_422487a4d174a14d082615a60b2e96ec_c163dca16d4b07e15c68936a31df2da6.jpg) Michael Kors Riad Read more ](https://www.umdasch.com/en/references/michael-kors-riad) [ ![Salon Verde](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/Salon-Verde-DE-Photo-1_382af06f476c590f597d7f966b9893a8_c163dca16d4b07e15c68936a31df2da6.jpg) Salon Verde Read more ](https://www.umdasch.com/en/references/salon-verde) [ ![NYX Professional Makeup](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/_DSC5102_65e1adfa0e69edd8b229ccc3b5fa0455_c163dca16d4b07e15c68936a31df2da6.jpg) NYX Professional Makeup Read more ](https://www.umdasch.com/en/references/nyx-professional-makeup) [ ![Lloyd Wertheim](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/Lloyd-30_45ea8d66b86f3eb363c7f9e873c4955e_c163dca16d4b07e15c68936a31df2da6.jpg) Lloyd Wertheim Read more ](https://www.umdasch.com/en/references/lloyd-wertheim) [ ![Museumsshop Oberes Belvedere](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/_DSC1244-Pano_764b226388ba0712194272e3f5c6dccf_c163dca16d4b07e15c68936a31df2da6.jpg) Museumsshop Oberes Belvedere Read more ](https://www.umdasch.com/en/references/museumsshop-oberes-belvedere) [ ![Huawei Experience Store Berlin](/upload/imagerxtransforms/mdb_umdasch_com/upload/filecache/HUAWEI_Flagship_Store_Berlin_-_March_2021_21_2ba8d6111d59852cac6618aca619ddce_c163dca16d4b07e15c68936a31df2da6.jpg) Huawei Experience Store Berlin Read more ](https://www.umdasch.com/en/references/huawei-experience-store-berlin) [ ![OMODA / JAECOO - 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