In the centre of Munich's old town, umdasch The Store Makers has created a spectacular brand experience for FC Bayern Munich on over 1,000 m². The three-storey flagship store is part of a unique building ensemble that also includes a boutique hotel and a restaurant - a statement for fans and modern retail design in equal measure.

Project
FC Bayern World
Munich
|Concept, Design, Planning, Manufacture, Installation
Project
Where tradition meets innovation
Project
FC Bayern World
Location
Munich, Germany
Services
Concept, Design, Planning, Manufacture, Installation
Size
1000 m2
Photo Credit
umdasch
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The shop concept combines craftsmanship, high-tech and passion: regional materials such as oak wood and pebbles meet digital innovations such as mirror screens, selfie points and projection mapping. Over 20 touchpoints connect all floors - from the 3D player installation on the ground floor to the "Test Cage" in the basement, where fans can test their skills.


Maik
Drewitz
Shop Consult Director
"We didn't want to build a shop for the best fans in the world - we wanted to create an experience. A shop that gives you goosebumps and makes our values tangible in every corner.
FC Bayern World is a building of contrasts: traditional sgraffito façade on the outside, modern industrial design with concrete, glass and black steel on the inside. umdasch was responsible for the design and realisation and created a store that combines the history of the record champion with innovative store technology and impressive design.
