The Store Makers from umdasch are bringing digital signage and intelligent shopfitting design to Circle K petrol stations: by the end of 2023, up to 200 locations across Germany will be equipped with digital signage systems and around 840 shops with new digital tobacco shelves. Two business units - Digital Retail and Multistore - are working hand in hand on this major project.
Project
Circle K
Various Locations in Germany
|Concept, Design, Rollout, Digital Signage, Interactive Applications, Concept & Creation, Rollout, Maintenance & Support
Project
Digital power for Circle K
Project
Circle K
Location
Various Locations in Germany, Germany
Services
Concept, Design, Rollout, Digital Signage, Interactive Applications, Concept & Creation, Rollout, Maintenance & Support
Photo Credit
CircleK
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With five digital touchpoints per shop, the shopping experience at Circle K is designed with the future in mind. Whether in the bistro, at the tobacco shelf or at the car wash - all content can be managed centrally via a CMS and dynamically displayed in brand-compliant layouts. The digital solution replaces traditional posters with high-resolution, flexible communication.
Bernd
Albl
Managing Director Digital Solutions
"This project shows how the diverse services of umdasch's Store Makers complement each other perfectly - and offer the customer Circle K real added value"
The Store Makers team supplies customised, digital tobacco shelves with LED lighting and variable compartmentation. Eight assembly teams ensure efficient implementation at all locations. The modular design enables ideal customisation to any shop space - for maximum function and brand presence.
