With the new shoemakers outlet, legero united has created an innovative store concept that unites its four brands legero, superfit, Think! and VIOS under one circular roof. umdasch The Store Makers was responsible for design, shopfitting, project management and digital solutions - for a unique, cross-brand shopping experience.
Project
Legero United Outlet
Feldkirchen near Graz
|Concept, Design, Planning, Value Engineering, Manufacture, Installation, Shop Equipment, Digital Signage, Electronic Shelf Labeling, Interactive Applications
Project
shoemakers outlet: brand experience on 1,200 m²
Project
Legero United Outlet
Location
Feldkirchen near Graz, Austria
Services
Concept, Design, Planning, Value Engineering, Manufacture, Installation, Shop Equipment, Digital Signage, Electronic Shelf Labeling, Interactive Applications
Size
1200 m2
Photo Credit
umdasch
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A clearly zoned experience tour leads through the individual brand worlds, with the natural choice of materials - oak, exposed concrete and white - reflecting sustainability and brand identity. Transparent partition walls, modular presentation tables and a playful café and family zone make the shop a meeting place for all generations.
Christine
Weiss
Head of Retail at legero united
"The umdasch designers demonstrated a great feel for our vision and brand identity. The professional and uncomplicated realisation of our digital requirements deserves special mention - we would like to thank them for the consistently positive collaboration"
With digital signage, ESL, price checkers and Lift & Learn technology, umdasch connects the real world with the digital world. The highlight is an artistic video wall in the entrance area - as an eye-catcher and centrally controllable advertising platform. The store is digitally scalable and ready for future expansions.
