VORWERK Vienna

Close

VORWERK Vienna

Location
Vienna, Austria
Services
Concept, Design, Planning, Manufacture, Installation, General Contracting, Digital Signage, Concept & Creation, Rollout, Maintenance & Support
Architect
umdasch
Digital Retail

Bricks-and-Mortar retailing with umdasch

The German household appliance producer Vorwerk is expanding its distribution channels by opening bricks-and-mortar sales areas – for example in Vienna, Austria. umdasch has been a part of this project from the start, working with Vorwerk to develop the store concept and digital Point-of-Sale solutions. The interior is composed of white surfaces accented with wood elements and green details, tying together two thematic elements: Kobold vacuum cleaners and Thermomix kitchen appliances. This successfully adapts the brand’s presence to Vorwerk’s corporate design colours. Innovative ideas such as show cooking and a material wall to present vacuum cleaner models round complete the new store design, which also includes a digitalised display of information that was conceptualised by umdasch.

Project
VORWERK Vienna
Location
Vienna, Austria
Services
Concept, Design, Planning, Manufacture, Installation, General Contracting, Digital Signage, Concept & Creation, Rollout, Maintenance & Support
Architect
umdasch

"The broad range of product lines calls for strong design. The ceiling elements serve as sort of visual brackets that render the branding concept three-dimensionally in the form of the “V” initial. The products in the customer’s field of vision fit into the interior harmoniously. Rounded elements in the shop design refer to the traditional brand, while angular furniture units represent the products."

Maik Drewitz
Consultant Director, Lifestyle Retail
This website uses cookies - for more information about this and your rights as a user, please see our privacy policy at the bottom of the page. Click on "I agree to all cookies" to accept all cookies (including third-party cookies) and to be able to visit our website directly, or click on "Cookie settings" to manage the cookies on your own.
Cookie settings

Here you can view or change the cookie settings of various tools used on this domain and its subdomains.

Technically necessary cookies for basic website functions. A * indicates a possible prefix or suffix.
These cookies enable you to use certain areas. A * indicates a possible prefix or suffix.
For target-oriented cookies you can define your settings here.