New setting for a europe-wide new design
Kia Motors, part of one of the largest vehicle manufacturing groups in the world, has recently discovered a liking for the Store Makers. It is now up to our colleagues in Litomyšl in the Czech Republic to roll out internationally the firm’s corporate identity, which was developed at the brand’s headquarters in Korea. As a pre-taste we have developed and installed a first project together with the Dealer Development Team at the headquarters of Kia UK in Walton-on-Thames and Kia UK’s design partner Brand Twenty Two: the so-called “Infinity Loop”, a decorative element made of wood with integrated lighting, which in future will adorn the showrooms of the Korean brand. It forms part of the new room programme, which is intended to remind staff and customers of Kia more of an atmospheric lounge, with all the advantages including an increased quality for the stay and encounter. In the course of a five-year rollout plan we are now starting to supply around 600 dealers in eleven European countries.