go2market GmbH Cologne
go2market GmbH Cologne
go2market GmbH Cologne
go2market GmbH Cologne
go2market GmbH Cologne
go2market GmbH Cologne
go2market GmbH Cologne
go2market GmbH Cologne
go2market GmbH Cologne

go2market GmbH Cologne

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go2market GmbH Cologne

Location
Köln , Germany
Services
Concept, Planning, Installation, Digital Signage, Electronic Shelf Labeling
Digital Retail

The Real Life Market Research Supermarket

After a successful three-year test phase in Vienna, the real life market research supermarket opened its first location in Germany in June 2021. umdasch was once again involved and realised the 400 m² high-tech supermarket in Cologne.

Project
go2market GmbH Cologne
Location
Köln , Germany
Services
Concept, Planning, Installation, Digital Signage, Electronic Shelf Labeling

Technical refinements

Customers can expect the latest digital features such as electronic shelf labelling to measure price sensitivity at every stage of product development, state-of-the-art digital signage solutions and the Go2Market Scan & Go app specially developed in cooperation with the Umdasch Group Ventures investment "shopreme".

ESL by umdasch

Win-Win

Hundreds of products from various companies can be purchased, tested and subsequently evaluated by go2market members. This provides manufacturers with valuable analyses of the target group and its preferences - at the end of the day a real win-win situation for producers and customers.

Digital Signage by umdasch

Do it yourself

With the shopreme self-checkout method, products can be paid for conveniently via app. Simply scan the products with your smartphone and select the payment method. So easy that customers queue up at go2market. Just not at the checkout anymore! 

Scan & Go App by shopreme
COOKIE CONSENT AND TRANSFER OF DATA TO THE USA

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1. The Use of Cookies

We, the umdasch Store Makers Management GmbH, use cookies and third-party applications. This enables us to ensure the optimum performance of our website, particularly to continuously improve the functionality of our website (necessary cookies) or to tailor the advertisements that you see on certain platforms to the user’s specific needs (marketing cookies).


Further information about the cookies we use can be found in our Privacy Policy. We also offer you the option to choose which cookies you allow (advanced cookie settings).


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Please note that with the ruling of July 16, 2020 (Court of Justice of the European Union C-311/18, Schrems II Ruling), the adequacy decision that permitted the transfer of personal data to the USA was repealed. This means that the USA, as a third country, does not provide an adequate level of data protection.


The specific risk to you as a user is that if your personal data is transferred to the USA, it may be accessed by the US authorities for control and monitoring purposes and you have very few effective and enforceable rights to object to this access.


The personal data that we transfer to the USA consists primarily of IP addresses (internet protocol addresses).


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