No other ship symbolises the ingenuity of maritime technology and craftsmanship as much as the Queen Elizabeth II, a model of excellent design, innovation and speed. With this in mind, umdasch's Store Makers created the interiors for Duabi Duty Free on the former cruise ship in the 400 square metre retail area. The exclusive concept was drawn up by Retail Concepts Design, Dubai. The assortment for perfumery, tobacco, spirits and Co. is presented on classy solid wood product carriers and in glass showcases. Brass elements, a mirror mosaic, as well as magnificent carpets complete the ambience. In the past, the guests mainly enjoyed crossing the high seas, whereas today the ship seduces its visitors with excellent guest rooms, a theatre, numerous bars and extraordinary shopping experiences.