--- title: Profiling Zones date: 2025-03-19T16:13:00+01:00 author: Julia Raab canonical_url: "https://www.umdasch.com/en/profiling-zones" section: Pages --- ![Modern gestaltete Obst und Gemüse Abteilung als Teil des Ladenbaus](https://www.umdasch.com/upload/assets/05_Competences/Products/Individualloesungen/Header_Profilierungszonen.jpg) Customised Solutions # Profiling Zones ## Profiling zones in food retail In modern shopfitting, so-called profile zones play a crucial role in ensuring the success of a store. Profile zones are particularly common in food retail and refer to specific areas in a supermarket that are used to strengthen a brand’s identity, enhance the shopping experience, and create an emotional connection with customers. These zones stand out from other areas of the store by being highlighted with destinctive design elements. In addition to the design, the functionality of the shopfitting solutions used is also of great importance. Profiling area ### Fruit and vegetables One of the most important profile zones in food retail is the fruit and vegetable department. Ofen located at the store entrance, it serves as an immediate focal point and eye-catcher as soon as customers enter. Open product displays, customised design features, and graphic elements for orientation or third-level information are key components of this zone. The angled shelves of the display solutions ensure an optimal and clearly arranged presentation of fruit and vegetables. Combined with the use of natural materials, this creates a unique marketplace character. ![Natürlich gestaltete Abteilung für Obst und Gemüse als Highlight im Ladenbau](https://www.umdasch.com/upload/assets/05_Competences/Products/Individualloesungen/1_Profilierungszonen.jpg) Profiling area #### Wine and drinks Acting sustainably has never been easier – for manufacturers, retailers, and customers. The liquid dispenser – individually tailored and designed to match your brand and products – integrates seamlessly into your existing store concept. Numerous awards confirm the innovative power of the liquid dispenser – now you too can benefit by launching a sustainable project for your company with us! ![Store Design modern gestaltete Weinabteilung](https://www.umdasch.com/upload/assets/05_Competences/Products/Individualloesungen/2_Wein.jpg) ![Edeka Kunzler Koellerbach umdasch EDEKA Kunzler Puettlingen 10](https://www.umdasch.com/upload/assets/05_Competences/Products/Referenz-Slider/Referenzen_Profilierungszonen/Edeka_Kunzler_Koellerbach_umdasch_EDEKA-Kunzler-Puettlingen_10.jpg) ![REWE Stroebel umdasch REWE Stroebel 23](https://www.umdasch.com/upload/assets/05_Competences/Products/Referenz-Slider/Referenzen_Profilierungszonen/REWE_Stroebel_umdasch_REWE-Stroebel_23.jpg) ![Coop Megastore Centre Bahnhof Biel Bienne umdasch Coop Megastore Biel 23](https://www.umdasch.com/upload/assets/05_Competences/Products/Referenz-Slider/Referenzen_Profilierungszonen/Coop-Megastore_Centre_Bahnhof_Biel-Bienne_umdasch_Coop-Megastore-Biel_23.jpg) ![Billa Corso Wien umdasch 1](https://www.umdasch.com/upload/assets/05_Competences/Products/Referenz-Slider/Referenzen_Profilierungszonen/Billa_Corso_Wien_umdasch_1.jpg) ![REWE Fabio Motta umdasch REWE Motta 09](https://www.umdasch.com/upload/assets/05_Competences/Products/Referenz-Slider/Referenzen_Profilierungszonen/REWE_Fabio_Motta_umdasch_REWE-Motta_09.jpg) ![Coop Megastore Centre Bahnhof Biel Bienne umdasch Coop Megastore Biel 32](https://www.umdasch.com/upload/assets/05_Competences/Products/Referenz-Slider/Referenzen_Profilierungszonen/Coop-Megastore_Centre_Bahnhof_Biel-Bienne_umdasch_Coop-Megastore-Biel_32.jpg) ![Klaas Kock umdasch KK Wolbeck 01](https://www.umdasch.com/upload/assets/05_Competences/Products/Referenz-Slider/Referenzen_Profilierungszonen/Klaas__Kock_umdasch_KK-Wolbeck_01.jpg) ![Billa Corso Wien umdasch DSC4744](https://www.umdasch.com/upload/assets/05_Competences/Products/Referenz-Slider/Referenzen_Profilierungszonen/Billa_Corso_Wien_umdasch__DSC4744.jpg) ![REWE Fabio Motta umdasch REWE Motta 22](https://www.umdasch.com/upload/assets/05_Competences/Products/Referenz-Slider/Referenzen_Profilierungszonen/REWE_Fabio_Motta_umdasch_REWE-Motta_22.jpg) ![Coop Megastore Centre Bahnhof Biel Bienne umdasch Coop Megastore Biel 20](https://www.umdasch.com/upload/assets/05_Competences/Products/Referenz-Slider/Referenzen_Profilierungszonen/Coop-Megastore_Centre_Bahnhof_Biel-Bienne_umdasch_Coop-Megastore-Biel_20.jpg) ![Billa umdasch DSC7057](https://www.umdasch.com/upload/assets/05_Competences/Products/Referenz-Slider/Referenzen_Profilierungszonen/Billa_umdasch__DSC7057.jpg) ![Modulare Regallösungen für den Handel](https://www.umdasch.com/upload/assets/05_Competences/Products/Shelving-Systems/Uebersicht_BasixxFamily.jpg) ![Modulare Regallösungen für den Handel](https://www.umdasch.com/upload/assets/05_Competences/Products/Shelving-Systems/Uebersicht_BasixxFamily.jpg) Shelving Systems [Learn more](https://www.umdasch.com/en/shelving-systems) ![umdasch The Store Makers Refilling Station Liquid Dispenser in use](https://www.umdasch.com/upload/assets/05_Competences/Products/Shelving-Systems/Uebersicht_Refilling.jpg) ![umdasch The Store Makers Refilling Station Liquid Dispenser in use](https://www.umdasch.com/upload/assets/05_Competences/Products/Shelving-Systems/Uebersicht_Refilling.jpg) Refill Systems [Learn more](https://www.umdasch.com/en/refill-systems) ![Gebäckmöbel Bakery Box gefüllt mit Brot und Gebäck zur Selbstentnahme.](https://www.umdasch.com/upload/assets/05_Competences/Products/Shelving-Systems/Uebersicht_BakeryBox_V2.jpg) ![Gebäckmöbel Bakery Box gefüllt mit Brot und Gebäck zur Selbstentnahme.](https://www.umdasch.com/upload/assets/05_Competences/Products/Shelving-Systems/Uebersicht_BakeryBox_V2.jpg) Bake Off Systems [Learn more](https://www.umdasch.com/en/bake-off-systems) ![Uebersicht Kassenloesungen](https://www.umdasch.com/upload/assets/05_Competences/Products/Shelving-Systems/Uebersicht_Kassenloesungen_2025-04-14-082921_qurh.jpg) ![Uebersicht Kassenloesungen](https://www.umdasch.com/upload/assets/05_Competences/Products/Shelving-Systems/Uebersicht_Kassenloesungen_2025-04-14-082921_qurh.jpg) Checkout Solutions [Learn more](https://www.umdasch.com/en/checkout-solutions) ![Digitale Ladenbau-Lösungen](https://www.umdasch.com/upload/assets/05_Competences/Products/Shelving-Systems/Uebersicht_DigitaleLoesungen.jpg) ![Digitale Ladenbau-Lösungen](https://www.umdasch.com/upload/assets/05_Competences/Products/Shelving-Systems/Uebersicht_DigitaleLoesungen.jpg) Digital Solutions [Learn more](https://www.umdasch.com/en/retail-technology) ![Umdasch Lets Talk](https://www.umdasch.com/upload/assets/000_General-images/umdasch-Lets-Talk.jpg) Let's talk Get in touch with Team Shop Equipment [ shopequipment@umdasch.com ](mailto:shopequipment@umdasch.com)