Modern gestaltete Obst und Gemüse Abteilung als Teil des Ladenbaus
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Profiling Zones

Profiling zones in food retail

In modern shopfitting, so-called profile zones play a crucial role in ensuring the success of a shop. Profile zones are particularly common in food retail and mark specific areas in a supermarket that are used specifically to reinforce brand identity, enhance the shopping experience and reach customers emotionally. These zones differ from other areas of the store by being highlighted with special design elements. In addition to the design, the functionality of the shopfitting solutions used is also very important.

Profiling area

Fruit and vegetables

One of the most important profile zones in food retail is the fruit and vegetable department. This is often located in the entrance area of the store and is the first focal point that catches the eye as soon as you enter the store. Important elements of this zone are the open presentation of products, individual design elements and graphic elements for orientation or communication of information at the third level. The sloping shelving solutions ensure an optimal and clear presentation of fruit and vegetables. Together with the use of natural materials, this creates a unique character for the marketplace.

Natürlich gestaltete Abteilung für Obst und Gemüse als Highlight im Ladenbau
Profiling area

Wine and drinks

Acting sustainably has never been easier - for manufacturers, retailers and customers. A liquid dispenser that is individually tailored and designed to match your brand and merchandise fits perfectly into your existing store design. Numerous awards confirm the innovative power of the liquid dispenser - you too can benefit from this and launch a sustainable project for your company in cooperation with us!

Store Design modern gestaltete Weinabteilung
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