One of the most important profile zones in food retail is the fruit and vegetable department. Ofen located at the store entrance, it serves as an immediate focal point and eye-catcher as soon as customers enter. Open product displays, customised design features, and graphic elements for orientation or third-level information are key components of this zone. The angled shelves of the display solutions ensure an optimal and clearly arranged presentation of fruit and vegetables. Combined with the use of natural materials, this creates a unique marketplace character.
Customised Solutions
Profiling Zones
Profiling zones in food retail
In modern shopfitting, so-called profile zones play a crucial role in ensuring the success of a store. Profile zones are particularly common in food retail and refer to specific areas in a supermarket that are used to strengthen a brand’s identity, enhance the shopping experience, and create an emotional connection with customers. These zones stand out from other areas of the store by being highlighted with destinctive design elements. In addition to the design, the functionality of the shopfitting solutions used is also of great importance.
Profiling area
Fruit and vegetables
Profiling area
Wine and drinks
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