Maxi Zoo opens its first stores in the Netherlands with shopfitting solutions from umdasch The Store Makers

On 5 June 2024, the Fressnapf Group celebrated the opening of its first store in Maastricht under the name Maxi Zoo in the Netherlands. This was followed by the opening of another shop in Coevoerden on 19 June. With the new 800 m² Maxi Zoo stores in the Netherlands, the company is further expanding its business in Europe and setting standards in the pet supplies retail sector with a modern store concept. The experts at umdasch The Store Makers also have reason to celebrate, as they have been supporting the international rollout of the so-called Future Store concept on the shopfitting side not only in the Netherlands but also in five other European countries since January 2024.

Shopfitting made in Austria
"Happier pets. Happier People." The Fressnapf Group's vision characterises the customer experience at the new stores in the Netherlands. The Store Makers from umdasch, who fitted out the stores in Maastricht and Coevoerden with shopfitting solutions made in Austria, proved to be a reliable partner for the Fressnapf Group.

"Rollouts require comprehensive project management and on-time completion of projects of any size in customised quality - this is precisely our passion," explains Rainer Schmid, Key Account Manager at umdasch The Store Makers. "We are all the more proud to be able to support Fressnapf in the international realisation of the Future Store format."

All about the store concept
The Maxi Zoo shops in Maastricht and Coevoerden with the shopfitting solutions from umdasch The Store Makers are characterised by brightness, a modern flair and clear orientation. A simple design with dark elements in industrial style creates an inviting atmosphere. The clear design with the deliberately low shelves at the front of the stores is particularly noteworthy. The Store Makers from umdasch were responsible for the realisation of various shelving areas in this project, which were manufactured in Austria with a great deal of passion.

Meat corner for animal market flair
In both Maastricht and Coevoerden, the shopfitting experts from umdasch also created a so-called Meat Corner. In the Meat Corner, customers can find both ready-to-eat menus and individual components to put together a complete meal for their four-legged friends. The Meat Corner consists of anthracite grey furniture and presents wooden crates with dog snacks in a fresh and sustainable way. This gives customers the feeling that they are buying the dog snacks directly from the market stall.

Exchange and advice for animal lovers
The service advice module, co-developed by umdasch The Store Makers, offers consumers in the Dutch stores an inviting atmosphere in which to talk to store staff about their pets and receive valuable tips. The module is designed in the form of a large wooden table with a superstructure reminiscent of a cosy house. Adjacent to this area is the "Garden World", which presents various outdoor articles and is framed by decorative birch trunks that emphasise the shop's natural ambience.