First-class shopping experience at Frankfurt Airport: umdasch The Store Makers realises a Worldshop in the Lufthansa First Class Terminal for Miles & More

The Worldshop in the Lufthansa First Class Terminal at Frankfurt Airport offers an unrivalled shopping experience for First Class customers and HON Circle members. As a leading provider of premium branded goods and exclusive luggage, the Worldshop sets new standards in travel retail. In close collaboration with the travel retail experts at Heinemann, umdasch The Store Makers has created a harmonious store design with digital touchpoints that not only invites customers to shop, but also to attend special events such as vernissages.

The Worldshop, which opened in April, is the first of its kind and offers an exclusive showroom for high-quality travel and lifestyle products thanks to variable spaces and digital elements. umdasch The Store Makers was able to demonstrate its extensive expertise in shopfitting in this project: From the concept and design to the production and installation of the furniture through to lighting planning, digital solutions and general contracting.

Store design creates variable space utilisation
Worldshop and Heinemann present an exclusive store concept with a feel-good character in a shared space. From a connecting metal structure in the centre of the store, the two brands develop individually with their designs and curated product ranges. Under the motto #inspiringyourworld, the Worldshop opens up into a world of experience with the theme of Travel & Aviation. The highly flexible store concept was created by the experienced shop consultants at umdasch The Store Makers. It includes upcycled furniture from the Worldshop portfolio as well as a furniture system customised for the First Class Terminal and built from high-quality materials.

The flexible store concept is characterised in particular by its modularity: The shelves can be easily rearranged to adapt to different circumstances. This is supported by a specially developed upright system that offers maximum flexibility.

State-of-the-art LED technology is used for the lighting in the new Worldshop. Sustainability plays a central role here, supported by the modular principle of the technology.

Digital solutions provide an additional wow effect
The digital elements, designed and installed by the digital professionals at umdasch The Store Makers, create a multimedia experience in which the product world merges with animated content. Moving images and other content skilfully showcase the products and ensure a seamless, cross-channel shopping experience. Particularly impressive are the innovative LED cubes, which, together with LED screens on the walls and ceiling, create a unique wow effect by playing synchronised content across multiple screens. The entire store thus shines in a new look every time.

"Customers can experience the Worldshop and Heinemann brands in an exclusive shopping experience in a flexible space that offers options for events, tastings and exclusive services," summarises Eva Schipper, Shop Consult Manager at umdasch The Store Makers.

Photos: jens Görlich / Miles & More GmbH