A new dimension for travelling, enjoyment and shopping: umdasch realises smartseller store at Nuremberg Airport

A new highlight for travellers opened at Nuremberg Airport at the beginning of April: The 1,100 square metre Smartseller store combines an innovative duty-free shopping experience with high-quality food & beverage offerings and regional flair. For this project, the Store Makers from umdasch took on the entire project management for the shopfitting and ensured a smooth and high-quality realisation with the delivery and installation of furniture, light sculptures and catering elements.

With its hybrid concept, Smartseller specifically addresses the needs of modern travellers - from a quick coffee to shopping for classic duty-free products and enjoying regional specialities. The combination of retail, gastronomy and quality of stay has been designed to appeal to a wide range of target groups - from business travellers to families.

Travel retail expertise from a single source

Smartseller relied on shopfitting solutions from umdasch The Store Makers for the presentation of its extensive product range. In addition to the highest quality in planning and realisation, the focus was on particularly efficient delivery and installation in order to keep ongoing operations as pleasant as possible for passengers. All services - from the furnishings and catering equipment to the striking light sculptures - were therefore seamlessly taken over by the Store Makers. In close collaboration with the team of architects and co-operation partners, a harmonious overall picture was created that combines classic travel retail with an inviting ambience and moments of enjoyment.

Experience-orientated design with flexible functionality

The design created by Smartseller and implemented by umdasch is particularly impressive in highlights such as the spacious spa area, which houses the perfume and cosmetics range, and the central wine bar, which acts as a communicative centrepiece. The centre room furniture guides visitors through the store in the form of islands of pleasure and was developed in such a way that it can be flexibly combined and adapted to different product ranges and requirements. The wall area utilises the tried-and-tested Basixx Family shelving system from umdasch - an elegant and functional solution for product presentation.

In order to create a harmonious lighting dramaturgy, the Store Makers installed elliptical light objects and illuminated lettering, which provide orientation and set visual highlights at the same time. As soon as they enter the shop, travellers are greeted by an impressive light sculpture that charges the room with atmosphere. Just a few steps further on, the fully equipped beer garden attracts attention with an installation of real beer barrels - a charming homage to Franconian brewing culture.

Many years of expertise in travel retail

For umdasch, the project at Nuremberg Airport represents a further milestone in the successful realisation of sophisticated travel retail concepts. "After numerous successful projects - including at Frankfurt, Berlin and Vienna airports - we are delighted to have realised another strong travel retail concept with the Smartseller store in Nuremberg, which perfectly combines design, function and regional experience," says Daniel Hundegger, Key Account Manager at umdasch The Store Makers.