INTERSPAR am Schottentor
INTERSPAR am Schottentor
Local Supplier with a history
The Store Makers at umdasch see themselves as versatile partners for the retail sector, who naturally like to make use of the full range of services and contribute their expertise in an integral manner. Sometimes, however, less is more. When SPAR placed an order for the shopfitting of a new INTERSPAR branch in the prestigious building at Schottentor in Vienna’s 1st district, the main concern was to emphasise the features of this jewel of a historic building and to make it fit for the large numbers of customers which can be expected in a Food Retail Store. It is possible to protect such a building, and at the same time to open it up. For example, by putting in new floors and placing the fixtures in the middle of the space. A specially produced collection of furniture blends with the historical setting as if it has always been part of the inventory. Customers now move through contemporary shopping terrain and can nonetheless find themselves at close quarters with history in the atmosphere of the Palais Ephrussi and Daun-Kinsky.
From daily food supplies to seasonally changing specialities from all over the world, and from some 850 wines and sparkling wines to the first a la carte restaurant by Interspar on the mezzanine level – the elaborately renovated building at Schottentor has become a real stage presentation. But special laws govern the realm of the atlantes, glass windows and ornamentation. For the umdasch Store Makers this meant that the conversion had to treat the building structure sensitively as well as taking into account the typical pitfalls of old buildings such as varying floor levels, areas full of nooks and crannies and stairways.
An unusual location demands special solutions. Shelves, gondolas, chilled counters – all the presentation furniture was specially constructed for the historic setting in the vicinity of the Ephrussi and Daun-Kinsky city palaces. And a second floor above the real marble surface, with fittings positioned freely in the space, encounter the historic heritage with the fitting respect. The charm of the new INTERSPAR, now already the 76th in Austria, lies in the way customers move through contemporary shopping terrain and simultaneously remain in close contact with history.
“As the long-standing partner of SPAR we have learned to appreciate the various project formats. The store in the heart of Vienna is not only a very special jewel; it also represented a particular challenge. It is all the more pleasing that we were able to implement the many different aspects of shopfitting together.”