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Trend Accelerator Corona

Stop-and-go instead of a continuous stream of customers and separate niches instead of market places? What effects on store design has Covid-19? We asked the experts at umdasch. The designers Julia Mitteregger, Maik Drewitz and Peter Prisching provided the answers to our questions.

"People have an unbroken longing for experiences. These, however, are decidedly different from the experiences they sought before the pandemic. Everything has to function in spite of the “social distancing”. We have to completely re-interpret, for example, community zones and functional areas such as changing rooms."


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New umdasch Innovationshub in Duisburg

Design and digital expertise at one location: With the move of the digital experts from umdasch in Düsseldorf and the umdasch Store Makers Team from Oberhausen, a creative innovation hub for integrated, digital and analog store concepts from a single source is being created at the new Duisburg location.

The interconnection of interior space design with digital solutions at the point of sale opens up unique opportunities for the retail experience of the future. Through the close interlinking of interior design, shopfitting and digital solutions together with content creation, the new umdasch creative hub is designed as a one-stop shop for all trades and creative store concepts right from the planning phase.

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Open spaces, digital solutions: The legero Shoemaker's Outlet in Graz is a showcase example of store design by umdasch.

The UV-C Fitting Room from umdasch disinfects itself.

Play it safe withe the umdasch Hygiene Station.

With Umdasch to a successful store concept

For good ideas to become successful shops, first of all you need a well thought-out store concept. Upon request, the shopfitting professionals at umdasch will offer you holistic shopfitting planning from the retail concept to value engineering to store branding. In a collaborative, creative process the Store Makers of umdasch will develop your ideas further. The interdisciplinary team consists of architects, programmers, graphic artists, interior architects, designers and marketing specialists – We think retail concepts.


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umdasch Store Makers Management GmbH
Josef Umdasch Platz 1
3300 Amstetten
+43 7472 605 0


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