Bosch Hausgeräte opens its second brand world in Austria with the store in Seiersberg near Graz - once again with umdasch The Store Makers as design and realisation partner. An elegant interior meets smart technology and a flexibly customisable store concept on 280 m².
Project
Bosch Hausgeräte Graz
Seiersberg-Pirka
|Concept, Design, Planning, Value Engineering, Manufacture, Installation, Shop Equipment, General Contracting, Lighting, Digital Signage, Electronic Shelf Labeling, Interactive Applications, Smart Tracking
Project
Bosch Store Seiersberg: Smart, modular, strong brand
Project
Bosch Hausgeräte Graz
Location
Seiersberg-Pirka, Austria
Services
Concept, Design, Planning, Value Engineering, Manufacture, Installation, Shop Equipment, General Contracting, Lighting, Digital Signage, Electronic Shelf Labeling, Interactive Applications, Smart Tracking
Size
300 m2
Photo Credit
umdasch
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umdasch developed a well thought-out store design with a clear zone structure and a modern brand image. Advice columns, digital signage and a central Cookit demonstration zone promote interaction and orientation. Suspended elements in oak look create warmth - the store becomes an inviting world of experience.
Christian
Walder
Key Account Manager
"We are delighted to have once again realised a store that builds on the first concept but is individually tailored to the new location"
The flexible mid-space furniture and customisable product carriers from umdasch offer Bosch a wide range of options for product presentation. Electronic Shelf Labels (ESL) relieve the burden on staff and support a customer journey with strong advice - a decisive advantage in stationary retail.
