LLOYD Munich
LLOYD Munich
LLOYD Munich
LLOYD Munich
LLOYD Munich

LLOYD Munich

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LLOYD Munich

Location
München, Germany
Services
Concept, Design, Planning, Value Engineering, Manufacture, Installation, Shop Equipment, General Contracting, Lighting
SQM
65 m2
Photo credit
PR - LLOYD Shoes GmbH

A new store for a new brand presentation

“Modern Classic with a Twist” is how the traditional label Lloyd describes its new brand presentation, which also includes a new logo, an expanded collection and new campaigns. It is a retail format which narrates the history of the shoe manufacturer through the spirit of the times, encompassing premium quality and craftsmanship. The company was founded in 1888, and we were chosen to support it as the narrator for the concept store in Munich. The 65 square-metre store is situated in a listed historic building in a top city-centre location. It was a turnkey project, because the Store Makers were in charge of the realisation as well as the planning and design, for which they also coordinated all the trades involved. In order to strengthen the identity of the brand, the presentation also includes digital key visuals for a versatile customer approach.

Project
LLOYD Munich
Location
München, Germany
Services
Concept, Design, Planning, Value Engineering, Manufacture, Installation, Shop Equipment, General Contracting, Lighting
SQM
65 m2
Photo credit
PR - LLOYD Shoes GmbH
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