Newly built in Munich
Surrounded by magnificent buildings and adjacent to the impressive Hofgarten, Odeonsplatz is one of the most prominent locations in Munich city centre. With the brand launch of the Californian premium electric vehicle manufacturer Lucid Motors, it is now one automotive highlight richer - and thereby strengthened its reputation as one of the first addresses in town for the showrooms of premium manufacturers. The fact that even the project phase was “premium” was largely due to the Store Makers at umdasch.
In line with our motto “We take care of everything”, we were involved as general contractors in order to coordinate the flagship store with supreme professional expertise and a good deal of skilful management. Responsibility for all trades – from electrical and heating engineering to the plastering of all surfaces and the drywall construction including the tiling and the fire-protection ceiling – lay in the hands of the professionals from umdasch General Contracting, so that the shop concept which had been planned could be successfully according to German standards. To achieve this, first of all plans, materials and instructions for execution had to be meticulously studied, tested and finally realised while taking into account the local conditions. Here the GC experts from umdasch also managed in-situ changes at short notice with flexibility and professionalism.
“We are proud that we are able to accompany the market launch of the innovative automobile brand as GC partner in Europe and that we could show our colours in the field of electromobility”, said Marco Gösling, Managing Director Construction Solutions at umdasch The Store Makers. The exclusive interior and optimal use of space – that is a description not only of the high-performance electric vehicles by Lucid Motors, since the qualities also apply to the new store in Munich, which at the same time is also the very first Lucid Motors studio in Europe. The luxurious retail area invites customers to discover the brand in an exclusive atmosphere that is flooded with light and reflects the design aesthetic of the company; after all, Lucid means “bright” or “light”. The showroom was designed by the Spanish architecture studio TheBrandTailors with a focus on clean lines and gives an impression as to how the company is inspired by the power of innovation and diversity of its native California.
Customers can configure vehicles online, but also experience the appearance and haptics of a wide variety of features live on site. It was not by chance that the American automobile supplier chose Odeonsplatz as the location for its first showroom in Europe, which extends across some 280 square metres. The location is a popular setting for exclusive showrooms for premium automobile brands, which are in very good company there. Lucid Motors, which sets standards with its quick-charging long-range electric vehicles, has strengthened its their position as a global brand with this expansion. And umdasch was able to demonstrate once again its expertise in the automobile sector – and also keep its promise to be a strong partner for high-quality project management.
“To continuously include others, to motivate them and overcome language barriers, in order to ultimately all pull together – that is what eventually makes for good GC.”