Veni, Vidi, Vino
Dozens of wines from 70 of the best vintners in southern Styria, several hundred gifts, together with regional specialities, either packaged or at the snack bar in the store – Vinofaktur is the biggest regional wine bar in Styria. And umdasch, whose largest location in Leibnitz itself forms part of the Styrian wine heartland, served as shopfitting partner and redesigned the 350 square metre space into an experience world for wine lovers. One task was to subdivide and present the space in such a way that it would encourage visitors to embark on a journey through the store – thereby reflecting the diverse wine culture and culinary specialities of the region. Of course use was made of natural materials and clear communication elements. Together with generous transit zones, this enabled umdasch to stage the regional products in the best possible way.