The concept of the "best football store in the world", including the production of the interior design, integration of digital elements and implementation as general contractor, comes from umdasch The Store Makers. It plays out a clear strategy in 340 m² - on the offense! The store has the look and feel of a football stadium. Playful product testing and careful details make fans' hearts beat faster. "We opted for coarse materials, such as expanded metal, wood and concrete materials in the design to express the powerful character of team sports," says Maik Drewitz, Shop Consult Director at umdasch, describing the idea. Digital elements were integrated into the concept right from the start and result in a holistic store: umdasch was responsible for the entire project, from design to the implementation as general contractor.