A friendly match of digital and analogue
Visitors will feel like professional footballers shortly before they march into the stadium when they enter the new flagship store of 11teamsports in Berlin. Even the shop windows contribute to the stadium atmosphere thanks to numerous screens which can be viewed from outside. Huge LED walls by the entrance project the look and feel of the players’ tunnel. The team-sport specialist’s concept scores with successful interplay between shopfitting and digital elements. “In close cooperation with 11teamsports we implemented an integral idea in all sizes involving Digital Signage-programming, content and creation – including the innovative ESL shoe solutions,” explains Markus Deserno, General Manager Digital Retail Germany.