Digital Retail

A friendly match of digital and analogue

Visitors will feel like professional footballers shortly before they march into the stadium when they enter the new flagship store of 11teamsports in Berlin. Even the shop windows contribute to the stadium atmosphere thanks to numerous screens which can be viewed from outside. Huge LED walls by the entrance project the look and feel of the players’ tunnel. The team-sport specialist’s concept scores with successful interplay between shopfitting and digital elements. “In close cooperation with 11teamsports we implemented an integral idea in all sizes involving Digital Signage-programming, content and creation – including the innovative ESL shoe solutions,” explains Markus Deserno, General Manager Digital Retail Germany.


Berlin-Steglitz, Germany
Concept, Design, Planning, Manufacture, Installation, General Contracting, Digital Signage
340 m2
This website uses cookies. Cookies are used to guide users and for web analysis. They help to make this website better and more user-friendly. If you do not wish for cookies to record your activities, please follow this link to our data protection statement in order to deactivate them and to obtain further information.