Even from the outside, the shop forms a photogenic impression. Behind the glass facade in the gallery hangs a huge, artificial camera, which is skilfully outlined by numerous LEDs. On entering the store, a white lettering on the floor guides the visitor through the entire range directly to the world of experience on the first floor, where customers can experience the products live. Here is a separate room for workshops, and the equipment can also be tried out in the "Sony Alpha Experience Area" in a natural setting in the form of a hip loft. In addition, the Bokeh/Lowlight area invites visitors to play with different brightness levels and test the cameras under these special conditions.