KTM Motohall
KTM Motohall
KTM Motohall
KTM Motohall
KTM Motohall
KTM Motohall
KTM Motohall
KTM Motohall
KTM Motohall
KTM Motohall
KTM Motohall
KTM Motohall
KTM Motohall
KTM Motohall
KTM Motohall
KTM Motohall
KTM Motohall
KTM Motohall
KTM Motohall
KTM Motohall
KTM Motohall
KTM Motohall

KTM Motohall

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KTM Motohall

Location
Mattighofen, Austria
Services
Value Engineering, Manufacture, Installation, Shop Equipment
Architect
Kiska
SQM
300 m2

Ready to race mit System

Architecture and design play an important role in the 300 m² KTM shop, allowing visitors to take a look at the exhibition and the living workshop. All materials used were largely adapted to the retail fittings used internationally. Orange acrylic elements and wood-based materials are kept in the CI of the brand and form a contrast to black and grey metal parts. The focus here is on the centre elements of a self-supporting island surface in KTM's angular design language, from whose ceiling the product carriers are suspended. The "READY TO RACE" wall, in which the motorsport utensils are arranged between room-high acrylic walls, is another eye-catcher. The motivating lettering runs along the entire wall and provides dynamism from different perspectives.

Project
KTM Motohall
Location
Mattighofen, Austria
Services
Value Engineering, Manufacture, Installation, Shop Equipment
Architect
Kiska
SQM
300 m2

KTM hat sich direkt in Mattighofen, nur wenige Meter von der allerersten Werkstatt des Unternehmensgründers Hans Trunkenpolz entfernt, ein architektonisches Denkmal gesetzt. In der 2.600 Quadratmeter großen Ausstellung über drei Ebenen erfahren Besucher interaktiv alles über die Geschichte, Innovationen und Designprozesse und können sich visuell über technische Details rund um das Thema Motorrad und die Marke KTM informieren. Architektur und Design spielen auch im rund 300 Quadratmeter großen Fan-Shop eine tragende Rolle und ermöglichen Einblicke in die Ausstellung und in die lebende Werkstatt. Den haben unsere Store Makers für Europas größten Motorradhersteller entwickelt, gefertigt und installiert. Orange Acrylelemente und Holzwerkstoffe zusammen mit schwarzen und grauen Metallteilen beschreiben einen dynamisch im Raum platzierten Merchandising-Parcours, angelehnt an die typisch kantige Formsprache der Motorsport- und Lifestylemarke. Anfassen, Ausprobieren und Anziehen ausdrücklich erlaubt.

KTM Motohall by Umdasch The Store Makers
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