Architecture and design play an important role in the 300 m² KTM shop, allowing visitors to take a look at the exhibition and the living workshop. All materials used were largely adapted to the retail fittings used internationally. Orange acrylic elements and wood-based materials are kept in the CI of the brand and form a contrast to black and grey metal parts. The focus here is on the centre elements of a self-supporting island surface in KTM's angular design language, from whose ceiling the product carriers are suspended. The "READY TO RACE" wall, in which the motorsport utensils are arranged between room-high acrylic walls, is another eye-catcher. The motivating lettering runs along the entire wall and provides dynamism from different perspectives.