Steinecker Moden Steyr
Steinecker, a family firm selling clothing for special occasions, has implemented its first shop concept for Young Fashion in Steyr. Among other services, umdasch supplied the design, which strikes a refreshingly urban note. High ceilings emphasise the flair of the historic building; jeans are displayed in a wall shelving unit that is designed like a personal library, complete with library ladder. The cash desks, on the other hand, echo Scandinavian design elements, while the wooden furnishings are designed with an exclusive natural oak look – and upholstered furnishings represent a high-class alternative to the usual fittings. The reaction was so positive in Steyr that a branch in Krems has now also been realised in line with the same concept.