During the realisation of this branch, special attention was paid to the uniqueness of the brand: "fitness training for the face", i.e. fascia stimulation of over 40 facial muscles with various exercises and massages. Training becomes the central theme of the design concept, for example by combining parts of a stepped bar with floor-to-ceiling mirrors to attract attention. A special eye-catcher that literally runs through the store like a red thread is a rubber band that stretches over the ceilings, desks and shop windows of the stores. The first-class lotions and skin oils for facial training are displayed behind the counter in glass dosage dispensers. For this purpose, the umdasch Store Makers have produced special mouth-blown glass containers that ensure safe storage and dispensing of the contents.