Premium Retail

Shopfitting in Haute Couture style

Fearless, strong and confident, paired with Italian flair for fashion and design - we're talking about the world's leading luxury brand, Versace. And it was precisely with this credo that umdasch's Store Makers took over the renovation of the exquisite Versace boutique in Vienna's first district - run by the Jonak family since 1997 - and realised the high-quality interior in just six weeks. Under the direction of Donatella Versace, the clear, unmistakable design was created, which was adapted to the architecture of the store at Trattnerhof 1, Vienna. The classic architectural signature of Versace meets a shopfitting with clear, simple dimensions by umdasch.


Even the shop window is an eye-catcher for passersby: Imitated gothic windows in the Versace style set a sign and form a focal point in the entire shopping street. Filigree shelves with brushed brass surfaces and glass accents present the unmistakable merchandise to haute couture fashion and accessories for women and men. The marble floor in pearly white and gold radiates again sovereignty and emphasizes the confident premium clothing. Olive-green design elements in seating, fabrics and decorative elements are a constant feature of the boutique and form a down-to-earth contrast to the otherwise magnificent gold. More than 700 individual points of light set specific accents and ensure a comfortable atmosphere.

Vienna, Austria
Manufacture, Installation
500 m2
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