New Concept at Eterna in Frankfurt
During the realisation of the new store in Frankfurt, the uniform appearance of the new concept was continued on around 100 square metres. As with the branches in Bonn and Nuremberg, the design of the furniture was specified by ETERNA. Once again, umdasch The Store Makers was responsible for the shopfitting and assembly. The furnishing captivates with simple furniture made from solid wood, its timeless appearance goes hand in hand with the classy appearance of the materials used, such as brass. The shelves adapt perfectly to the colour gradients of the visual merchandising, loosening up the strict order and providing a perfect overview of the extensive product range of shirts and blouses.