Hartlauer Villach
Hartlauer Villach
Hartlauer Villach
Hartlauer Villach
Hartlauer Villach
Hartlauer Villach
Hartlauer Villach
Hartlauer Villach
Hartlauer Villach
Hartlauer Villach

Hartlauer Villach

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Hartlauer Villach

Location
Villach, Austria
Services
Design, Planning, Manufacture, Installation, Shop Equipment, Digital Signage, Electronic Shelf Labeling, Software Development, Concept & Creation, Rollout, Maintenance & Support
Architect
umdasch
SQM
486 m2

Highlights to experience

Hartlauer makes the products in its range of mobile phones and photo equipment “tangible”– literally. With the Lift & Learn System the content on the Digital Signage screens changes as soon as the visitor to the store removes an item from its holder. If he or she removes another product from its mounting, the two products will be compared and contrasted on the screen. Customers are given all the useful information at a glance while they succumb to the haptic experience of holding the object of their choosing in their hands. This interconnection of analogue and digital products is continued consistently throughout the entire store concept: all the prices are shown on the electronic
price tags, the so-called Electronic Shelf Labels.

 

Project
Hartlauer Villach
Location
Villach, Austria
Services
Design, Planning, Manufacture, Installation, Shop Equipment, Digital Signage, Electronic Shelf Labeling, Software Development, Concept & Creation, Rollout, Maintenance & Support
Architect
umdasch
SQM
486 m2
Robert F. Hartlauer, CEO Hartlauer

"Thanks to our cooperation with the Store Makers, Hartlauer has succeeded in creating a showcase branch which demonstrates the new ways and possibilities which are available in the retail sector today, especially with regard to the use of digital and analogue elements."

Robert F. Hartlauer
Managing Director of Hartlauer
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1. The Use of Cookies

We, the umdasch Store Makers Management GmbH, use cookies and third-party applications. This enables us to ensure the optimum performance of our website, particularly to continuously improve the functionality of our website (necessary cookies) or to tailor the advertisements that you see on certain platforms to the user’s specific needs (marketing cookies).


Further information about the cookies we use can be found in our Privacy Policy. We also offer you the option to choose which cookies you allow (advanced cookie settings).


2. Data transfer to the USA

Some of our partners have subsidiaries in the USA. We transfer your personal data to these partners in the USA either manually or via an interface.


Please note that with the ruling of July 16, 2020 (Court of Justice of the European Union C-311/18, Schrems II Ruling), the adequacy decision that permitted the transfer of personal data to the USA was repealed. This means that the USA, as a third country, does not provide an adequate level of data protection.


The specific risk to you as a user is that if your personal data is transferred to the USA, it may be accessed by the US authorities for control and monitoring purposes and you have very few effective and enforceable rights to object to this access.


The personal data that we transfer to the USA consists primarily of IP addresses (internet protocol addresses).


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