Mein Schiff 6
With umdasch at the Sea
The cruise ship TUI – Mein Schiff 6 represents an unusual travel retail project. umdasch carried out the shopfi tting for two stores each on decks 4 and 5; they are operated by the international travel retail operator Gebr. Heinemann. Themed spaces on the high seas were created for perfumery, fashion, jewellery and watches.
The challenges were successfully managed by Herbert Schäfer, the experienced Key Account Manager for cruise liner fit-outs of umdasch:
"We carried out the installation in Turku, Finland - an exciting undertaking, because as soon as the ship leaves port, the interior has to withstand the vibrations of the strong waves as well as the engine room."